Sara HansenMarketingDental marketing in 2026: Own your marketingDental practices often chase what they don’t need and overlook what they already have. There's a better strategy to retaining patients, says Sara Hansen.January 13, 2026Page 1 of 1Top StoriesLegal IssuesDentist enters plea, avoiding trialA dentist sidesteps trial with a no-contest plea.Wellness401(k) or a defined benefit plan: What dentists should know before choosingOffice ManagementShipshape and smile-ready: What we've been missing in the dental practicePatient CommunicationDr. Tom Giacobbi: In-office, virtual, or AI ... who should answer your phones?Dental SpecialtiesThose aren’t baseballs: A N.Y. homeowner uncovers a mastodon jaw