Seminar: How to take advantage of lower ad rates

Finally, something positive to come out of the current economic climate: There has never been a better time to market dental implant and reconstructive services with TV and radio advertising, according to Big Case Marketing of Seattle.

As media revenues sink in every local market, representatives of newsprint, TV, and radio are beginning to negotiate rates and negotiate discounts heavily, according to the company.

"I've never seen a time in dentistry when dentists could negotiate advertising rates with discounts this deep in every major media," said CEO James McAnally in a press release. "We're seeing small town media prices in even some of the largest advertising markets."

On January 8, Big Case Marketing will present a free online telephone webinar for dentists, "How Dentists Can Benefit From the Plunge in TV Ad Rates Due to the Recession." The seminar will give specific step-by-step instructions on how dentists can efficiently buy radio and TV airtime for maximum results and how to cut costs by at least 20%.

For more information about the seminar, e-mail [email protected] or call 206-601-6754.

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