We’re nearly at the halfway point for 2023. Are you on target to reach your goals for new patients, accepted cases, production, and profitability? Now’s a good time to take a hard look at your practice’s performance. If performance is lagging in certain areas, make adjustments. If you’re doing well in others, build on those strengths.
Review key performance indicators. Look at trends for the past six months. Identify what’s growing, what’s staying the same, and what’s declining. Evaluate your targets by month, quarter, and the half-year mark. Compare this year’s numbers to last year’s. If you’re below the goal in certain categories, devise a plan to make up the difference by year’s end.
Don’t wait to respond. Problems don’t typically fix themselves. For example, if production is down for three straight months, it’s unlikely that revenue will suddenly go up … unless you enact some countermeasures to drive growth. Don’t wait another three months before addressing negative performance. Adjust now so you can reap the benefits before the year’s over.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email email@example.com.
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