Marketing: Page 21

Patterson launches educational campaign on gray-market products
By DrBicuspid.com staff writers
Patterson Dental has launched an educational campaign to help protect dentists and their patients from purchasing or using potentially unsafe dental products, or gray-market products. The initiative will largely be orchestrated through its new website, www.DentalSupplyIntegrity.com.
February 26, 2015
Dos and don'ts for new dentists: Give your business a head start
By Dr. Roger P. Levin
An evolving dental economy requires new dentists to develop a greater knowledge of practice management and leadership skills. By understanding the importance of dental business operations, young dentists can get off to a good start as practice owners and quickly begin building successful careers, according to Dr. Roger P. Levin.
February 16, 2015
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Dos and don'ts for staying competitive
By Dr. Roger P. Levin
A recent study by the Levin Group Data Center shows that nearly two-thirds of respondents reported production increases. The growth indicates that your fellow practice owners are upgrading their systems and making other positive changes. In his latest Practice Success tip, Dr. Roger P. Levin asks: How does your practice compare?
February 8, 2015
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Drop in capital cost to bring windfall for practice valuation
By Thomas Climo, PhD
In his latest column, consultant Thomas Climo, PhD, measures how the drop in the cost of capital in 2015 could mean a significant windfall for dentists considering selling their practices.
February 4, 2015
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AACD offers new digital member platform
By DrBicuspid.com staff writers
The American Academy of Cosmetic Dentistry (AACD) has released a digital member platform built to leverage digital media and benefit from search engine optimization and patient reviews.
February 1, 2015
Dos and don'ts for increasing production: Emphasize benefits in case presentation
By Dr. Roger P. Levin
When dentists think about recommending treatment, it's natural to focus on the technical aspects. When presenting recommendations to patients, however, it's important to consciously shift the focus from clinical details to benefits, Dr. Roger P. Levin notes in his latest Practice Success tip.
January 25, 2015
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Dos and don'ts for internal marketing: Ask patients for testimonials
By Dr. Roger P. Levin
Your most enthusiastic patients may tell everyone they know what a great dentist you are, but there's a limit to how many people will get this message. By collecting written testimonials from happy patients and including them in your print materials and on your website, you'll be able to spread the good word, according to Dr. Roger P. Levin.
January 18, 2015
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No criminal investigation into Dalhousie Univ. dental student posts
By DrBicuspid.com staff writers
Halifax police in Nova Scotia announced it will not pursue a criminal investigation regarding Facebook posts by a group of dentistry students at Dalhousie University.
January 15, 2015
Dalhousie Univ. suspends 13 dental students over Facebook group
By DrBicuspid.com staff writers
Dalhousie University has temporarily suspended 13 fourth-year dental students from clinical activities after they posted violent sexual comments about female classmates in a Facebook group.
January 5, 2015
What dentists can learn from CEOs about building value in their business
By Dr. Roger P. Levin
In the latest excerpt from his book, What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin examines the ways you can build value in your practice. He lists 12 indicators of your practice's value, many of which you may not be thinking about.
November 25, 2014
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DentalEZ launches 360° Customer Care Program
By DrBicuspid.com staff writers
DentalEZ Group has launched its new 360° Customer Care Program, a comprehensive online customer service tool for all StarDental customers.
November 16, 2014
KaVo Kerr Group unveils 5 new websites
By DrBicuspid.com staff writers
KaVo Kerr Group companies Gendex, Orascoptic, Aribex, Pelton & Crane, and Marus have updated their websites to enhance the end-user experience.
November 9, 2014
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