Marketing: Page 20

Best practices accounting needed for dental industry
By Thomas Climo, PhD
With total annual revenue of $125 billion in 2014, U.S. dental practices are on a revenue level with AT&T, Hewlett-Packard, and other similar companies. But for all this revenue, too often best accounting practices are missing. Consultant Thomas Climo, PhD, writes that better financial reporting ultimately leads to better practice valuation when it comes time to sell your practice.
April 16, 2015
2013 05 07 15 48 08 155 Climo Thomas 200
And the 'official dentist' is ...
By Richard H. Madow, DDS, and David M. Madow, DDS
How do you build trust and name recognition for your practice? In their latest column, the Madow Brothers offer a suggestion that is both unique and cost-effective -- become the "official dentist" of a local organization, sports team, or school.
April 14, 2015
2015 02 15 23 17 12 996 Madow Brothers 200
ICCMO unveils new website
By DrBicuspid.com staff writers
The U.S. division of the International College of Cranio-Mandibular Orthopedics (ICCMO) has launched a new website.
April 9, 2015
Dos and don'ts for patient referrals: Tracking and thanking
By Dr. Roger P. Levin
In today's economy, consumers often conduct thorough research, ask their friends and families for recommendations, and consult social media before choosing a dentist. Be sure to track sources of referrals and remember to thank the referrers, Dr. Roger P. Levin advises in his latest Practice Success tip.
April 5, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Sheri's Solutions: 'I Googled you'
By Dr. Sheri Doniger
In her latest Sheri's Solutions, Dr. Sheri Doniger relates the story of patients wearing color-coordinated clothing to match her office, while illustrating the bigger picture of how simple it can be to make social media a positive tool in your practice.
March 31, 2015
2015 03 31 16 23 41 686 Doniger Sheri 2015 200
Second Opinion: Wheel of valuation shows better practice valuation
By Thomas Climo, PhD
In the lively ongoing debate on practice valuation, consultant Thomas Climo, PhD, weighs in with his reply to the two-part series by Tim Lott and colleagues that ran earlier this month. Here, Climo focuses on the wheel of valuation and the importance of the rate of the cost of capital.
March 26, 2015
2013 12 23 15 23 25 385 Second Opinion 200
5 ideas for a brand makeover for your dental practice
By Kenneth J. Wolnik, DDS
DrBicuspid.com welcomes Dr. Kenneth J. Wolnik to our site. In this column, Dr. Wolnik offers thoughtful, practical advice on how to get your practice out of its rut with a brand makeover. Maybe you should revisit your marketing strategy or update your website? Dr. Wolnik has five solid ideas to help you today.
March 24, 2015
2015 03 24 15 03 21 906 Wolnik Kenneth 200
The Naked Dentist gets 'inside the muscle'
By Curtis Marshall
In his second Naked Dentist column, Curtis Marshall gets "inside the muscle" of a practice. He continues his examination of a practice in Colorado and looks at why tracking collections is a reactive, rather than a proactive, approach.
March 24, 2015
2015 03 10 14 43 22 538 Marshall Curtis 200
What dentists can learn from CEOs about marketing
By Dr. Roger P. Levin
In the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.
March 18, 2015
2013 08 19 16 17 54 253 Roger Levin 200
Dos and don'ts for marketing: Attract new patients with your website
By Dr. Roger P. Levin
Most dental practices have websites now, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.
March 15, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Second Opinion: Accurate framework leads to better practice valuation -- Part 1
By Tim Lott, Jason P. Wood, David Zoellick, Galen Van Otterloo, Andy Lemhkuhl, Michael Bark
In this Second Opinion, well-known practice valuation experts come together to offer their thoughts on what the correct valuation and opportunity is for a dentist considering selling his or her practice.
March 12, 2015
2013 12 23 15 23 25 385 Second Opinion 200
Introducing the Naked Dentist
By Curtis Marshall
DrBicuspid.com is pleased to welcome a new series, the Naked Dentist by Curtis Marshall. His columns will analyze dental practices, looking past the surface to uncover their flaws, but also offering solutions for improvement. In this introductory column, Marshall undresses a dentist's practice in Colorado.
March 10, 2015
2015 03 10 14 43 22 538 Marshall Curtis 200
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