Marketing: Page 20

Second Opinion: Wheel of valuation shows better practice valuation
By Thomas Climo, PhD
In the lively ongoing debate on practice valuation, consultant Thomas Climo, PhD, weighs in with his reply to the two-part series by Tim Lott and colleagues that ran earlier this month. Here, Climo focuses on the wheel of valuation and the importance of the rate of the cost of capital.
March 26, 2015
2013 12 23 15 23 25 385 Second Opinion 200
5 ideas for a brand makeover for your dental practice
By Kenneth J. Wolnik, DDS
DrBicuspid.com welcomes Dr. Kenneth J. Wolnik to our site. In this column, Dr. Wolnik offers thoughtful, practical advice on how to get your practice out of its rut with a brand makeover. Maybe you should revisit your marketing strategy or update your website? Dr. Wolnik has five solid ideas to help you today.
March 24, 2015
2015 03 24 15 03 21 906 Wolnik Kenneth 200
The Naked Dentist gets 'inside the muscle'
By Curtis Marshall
In his second Naked Dentist column, Curtis Marshall gets "inside the muscle" of a practice. He continues his examination of a practice in Colorado and looks at why tracking collections is a reactive, rather than a proactive, approach.
March 24, 2015
2015 03 10 14 43 22 538 Marshall Curtis 200
What dentists can learn from CEOs about marketing
By Dr. Roger P. Levin
In the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.
March 18, 2015
2013 08 19 16 17 54 253 Roger Levin 200
Dos and don'ts for marketing: Attract new patients with your website
By Dr. Roger P. Levin
Most dental practices have websites now, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.
March 15, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Second Opinion: Accurate framework leads to better practice valuation -- Part 1
By Tim Lott, Jason P. Wood, David Zoellick, Galen Van Otterloo, Andy Lemhkuhl, Michael Bark
In this Second Opinion, well-known practice valuation experts come together to offer their thoughts on what the correct valuation and opportunity is for a dentist considering selling his or her practice.
March 12, 2015
2013 12 23 15 23 25 385 Second Opinion 200
Introducing the Naked Dentist
By Curtis Marshall
DrBicuspid.com is pleased to welcome a new series, the Naked Dentist by Curtis Marshall. His columns will analyze dental practices, looking past the surface to uncover their flaws, but also offering solutions for improvement. In this introductory column, Marshall undresses a dentist's practice in Colorado.
March 10, 2015
2015 03 10 14 43 22 538 Marshall Curtis 200
Patterson launches educational campaign on gray-market products
By DrBicuspid.com staff writers
Patterson Dental has launched an educational campaign to help protect dentists and their patients from purchasing or using potentially unsafe dental products, or gray-market products. The initiative will largely be orchestrated through its new website, www.DentalSupplyIntegrity.com.
February 26, 2015
Dos and don'ts for new dentists: Give your business a head start
By Dr. Roger P. Levin
An evolving dental economy requires new dentists to develop a greater knowledge of practice management and leadership skills. By understanding the importance of dental business operations, young dentists can get off to a good start as practice owners and quickly begin building successful careers, according to Dr. Roger P. Levin.
February 16, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Dos and don'ts for staying competitive
By Dr. Roger P. Levin
A recent study by the Levin Group Data Center shows that nearly two-thirds of respondents reported production increases. The growth indicates that your fellow practice owners are upgrading their systems and making other positive changes. In his latest Practice Success tip, Dr. Roger P. Levin asks: How does your practice compare?
February 8, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Drop in capital cost to bring windfall for practice valuation
By Thomas Climo, PhD
In his latest column, consultant Thomas Climo, PhD, measures how the drop in the cost of capital in 2015 could mean a significant windfall for dentists considering selling their practices.
February 4, 2015
2013 05 07 15 48 08 155 Climo Thomas 200
AACD offers new digital member platform
By DrBicuspid.com staff writers
The American Academy of Cosmetic Dentistry (AACD) has released a digital member platform built to leverage digital media and benefit from search engine optimization and patient reviews.
February 1, 2015
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