Marketing: Page 20

The Naked Dentist gets 'inside the muscle'
By Curtis Marshall
In his second Naked Dentist column, Curtis Marshall gets "inside the muscle" of a practice. He continues his examination of a practice in Colorado and looks at why tracking collections is a reactive, rather than a proactive, approach.
March 24, 2015
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What dentists can learn from CEOs about marketing
By Dr. Roger P. Levin
In the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.
March 18, 2015
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Dos and don'ts for marketing: Attract new patients with your website
By Dr. Roger P. Levin
Most dental practices have websites now, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.
March 15, 2015
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Second Opinion: Accurate framework leads to better practice valuation -- Part 1
By Tim Lott, Jason P. Wood, David Zoellick, Galen Van Otterloo, Andy Lemhkuhl, Michael Bark
In this Second Opinion, well-known practice valuation experts come together to offer their thoughts on what the correct valuation and opportunity is for a dentist considering selling his or her practice.
March 12, 2015
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Introducing the Naked Dentist
By Curtis Marshall
DrBicuspid.com is pleased to welcome a new series, the Naked Dentist by Curtis Marshall. His columns will analyze dental practices, looking past the surface to uncover their flaws, but also offering solutions for improvement. In this introductory column, Marshall undresses a dentist's practice in Colorado.
March 10, 2015
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Patterson launches educational campaign on gray-market products
By DrBicuspid.com staff writers
Patterson Dental has launched an educational campaign to help protect dentists and their patients from purchasing or using potentially unsafe dental products, or gray-market products. The initiative will largely be orchestrated through its new website, www.DentalSupplyIntegrity.com.
February 26, 2015
Dos and don'ts for new dentists: Give your business a head start
By Dr. Roger P. Levin
An evolving dental economy requires new dentists to develop a greater knowledge of practice management and leadership skills. By understanding the importance of dental business operations, young dentists can get off to a good start as practice owners and quickly begin building successful careers, according to Dr. Roger P. Levin.
February 16, 2015
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Dos and don'ts for staying competitive
By Dr. Roger P. Levin
A recent study by the Levin Group Data Center shows that nearly two-thirds of respondents reported production increases. The growth indicates that your fellow practice owners are upgrading their systems and making other positive changes. In his latest Practice Success tip, Dr. Roger P. Levin asks: How does your practice compare?
February 8, 2015
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Drop in capital cost to bring windfall for practice valuation
By Thomas Climo, PhD
In his latest column, consultant Thomas Climo, PhD, measures how the drop in the cost of capital in 2015 could mean a significant windfall for dentists considering selling their practices.
February 4, 2015
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AACD offers new digital member platform
By DrBicuspid.com staff writers
The American Academy of Cosmetic Dentistry (AACD) has released a digital member platform built to leverage digital media and benefit from search engine optimization and patient reviews.
February 1, 2015
Dos and don'ts for increasing production: Emphasize benefits in case presentation
By Dr. Roger P. Levin
When dentists think about recommending treatment, it's natural to focus on the technical aspects. When presenting recommendations to patients, however, it's important to consciously shift the focus from clinical details to benefits, Dr. Roger P. Levin notes in his latest Practice Success tip.
January 25, 2015
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Dos and don'ts for internal marketing: Ask patients for testimonials
By Dr. Roger P. Levin
Your most enthusiastic patients may tell everyone they know what a great dentist you are, but there's a limit to how many people will get this message. By collecting written testimonials from happy patients and including them in your print materials and on your website, you'll be able to spread the good word, according to Dr. Roger P. Levin.
January 18, 2015
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