Dear DrBicuspid Member,
You know those cards in hotel bathrooms that ask you to reuse your towels? Social psychologists found a way to increase the number of towels that were reused. The Madow Brothers explain how this was done and, more importantly, how you can use the technique to grow your practice.
In his latest Naked Dentist column, Curtis Marshall takes a practice in Wyoming out of its comfort zone and offers tips to help any practice get out of a rut.
In a presentation on May 1 at the California Dental Association's CDA Presents meeting in Anaheim, CA, periodontist Dr. Timothy Donley spoke about the increasing awareness of the link between oral healthcare and stroke prevention, and what dentists and hygienists can do to help their patients. Read my article here.
Transoral robotic surgery alone could provide better quality of life and outcomes for patients with oropharyngeal squamous cell carcinoma than treatment with adjuvant radiotherapy or chemoradiotherapy, according to a study in JAMA Otolaryngology -- Head & Neck Surgery. Read Features Editor Donna Domino's article here.
Who knew that adding one line of text on a card in a hotel bathroom could have such an impact? It's the details that matter, and our Thought Leaders, such as the Madow Brothers and Curtis Marshall, bring you a level of insight you won't find elsewhere.