Crown relaunches DentaBurst

Crown Consumer Brands has announced the relaunch of DentaBurst freshening teeth cleaners. Tthe product will have an improved, longer-lasting fresh mint flavor and new packaging, the company said.

Crown Consumer Brands purchased the brand and all relevant patents from Kimberly-Clark in late 2008, and began a redesign of the packaging and continued efforts regarding the reformulation of the product's mint flavor. The result is what the company calls "an on-the-go oral care solution suitable for individuals actively seeking to improve health and hygiene amid hectic work and travel schedules."

Users apply disposable DentaBurst wipes on their teeth, gums, and tongue with a finger.

The product is currently available at retailers such as Target, Rite Aid, and CVS. Prices begin at $0.99 for a package containing three DentaBurst wipes.

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