Dr. Fresh enters natural products market

Dr. Fresh has acquired Floss and Go, distributors of Dr. Ken's natural products line of mouthwashes, toothpastes, breath strips, and chewing gums based on green tea extract.

"The Dr. Ken's brand is a strategic fit for us as we expand our oral care business into the fast-growing natural products sector," Puneet Nanda, president and CEO of Dr. Fresh, stated in a press release. "At the recent Natural Products Expo, we witnessed firsthand the high degree of credibility that the Dr. Ken's brand enjoys among natural products enthusiasts."

Dr. Ken's founder, Kenneth Nussen, based his products on the therapeutic benefits that green tea extract brings to oral care products, according to the company.

Dr. Fresh's oral care product line includes Binaca breath spray, FireFly, a light-up timer toothbrush for kids, and the hand sanitizer Infectiguard.

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