Trident pledges $1.5M for Milwaukee kid's campaign

Trident has pledged $1.5 million to expand the Smiles Across America (SAA) program to improve the oral health of Milwaukee children.

The Oral Health America program, led in conjunction with Trident gum, recently welcomed Milwaukee-based Smart Smiles into the SAA network, according to the company. The effort will address the need for school-based and school-linked oral disease prevention services in the Milwaukee area.

With the new partnership, Columbia St. Mary's Smart Smiles Program will increase the number of children it sees by enabling it to hire a part-time oral health advocate who will be responsible for recruitment efforts at participating Smart Smiles schools. The goal is 50% participation at each school.

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