J&J to divest Reach toothpaste/floss brand?

Johnson & Johnson is reportedly looking for a buyer for its Reach brand of toothbrushes and dental floss, according to a Wall Street Journal article.

The company had $265.2 million in Reach floss sales and $355.5 million in Reach toothbrush sales globally in 2011, the Journal noted.

J&J has divested several household product lines in recent years as it seeks to concentrate on rapidly growing brands with dominant market shares, according to the article.

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