Theodent targets kids with chocolate-flavored toothpaste

Theodent is expanding its chocolate-flavored toothpaste line with a product specifically for younger patients.

Theodent Kids is fluoride-free and has the same cavity-fighting properties as regular Theodent, which contains Rennou, an extract from chocolate that strengthens tooth enamel, according to the company. It is gentler than Theodent Classic and its luxury counterpart Theodent 300.

Theodent Kids will cost $9.99 and will be available on the company's website starting February 1 and in select markets March 4.

Rennou was discovered by New Orleans researchers who said it catalyzed the growth of microscopic unit crystals of the tooth enamel to grow larger, resulting in significantly stronger teeth, the company said.

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