Lanmark360's Shave the Shore campaign has exceeded its fundraising goal by raising more than $20,000, the New Jersey-based agency announced. All proceeds from the campaign will be donated to the American Red Cross Hurricane Sandy relief efforts in order to help local families affected by Sandy.
Lanmark360 President Howard Klein made a pledge on Facebook not to shave until he personally raised at least $10,000 to help Jersey Shore families struck by Sandy's path. On day 14 of the campaign, Michael Bocian, vice president of sales and marketing at Darby Dental Supply, challenged Klein to raise his goal to $15,000, pledging that Darby would contribute an additional $5,000, bringing the total donation amount to $20,000.
Since then, Klein and his team at Lanmark360 have exceeded that goal. They are still receiving contributions after Klein decided to keep the Shave the Shore donation site active to maximize the total contribution to Sandy relief efforts.
Klein and his team at Lanmark360 celebrated the victory with a shave at a Frank's Barber Shop, a local business Klein has been frequenting for more than 20 years, the company stated.