Practice Management Sponsored by Carestream Dental
Not using direct mail marketing? Here are 5 reasons you should
July 31, 2018 -- Sometimes thinking outside the box when it comes to marketing means looking at methods your competition has forgotten about. As practice management consultant Sally McKenzie writes, direct mail is pretty old-school. But in this day of email and digital marketing, she offers five reasons why it can still be effective for your practice  Discuss
Do's and don'ts for negative feedback: Handling unsatisfied patients
July 16, 2018 -- Even under the best circumstances, patients can become dissatisfied. So it's inevitable that you will have to deal with unhappy patients. Remember that a problem is an opportunity to improve performance. When an issue is resolved quickly and properly, the relationship between the practice and patients can be maintained and strengthened, notes Dr. Roger P. Levin in his latest Practice Success tip.  Discuss
Henry Schein completes practice management venture formation
July 2, 2018 -- Henry Schein and online media and software services provider Internet Brands have completed the formation of Henry Schein One.  Discuss
Do's and don'ts for updating your practice website
June 18, 2018 -- If your practice website looks unsophisticated, functions poorly, or contains obviously outdated information, it will create a bad impression and may turn away referrals and prospective patients, notes Dr. Roger P. Levin in his latest Practice Success tip. Hire a professional to upgrade your website's appearance and functionality, and designate someone in the practice to keep updating and adding new content.  Discuss
Is your social media worth liking?
June 8, 2018 -- Social media consultant Rita Zamora has helped practices throughout the U.S. grow through the more effective use of social media. Dr.Bicuspid.com is pleased to bring you an excerpt from her new book Get Found, Get Liked, Get Patients -- Making the Most of Social Media, with practical ideas to help improve your practice's visibility.  Discuss
Do's and don'ts for focusing more on elective procedures
May 29, 2018 -- Elective procedures offer your practice the opportunity to increase your production and decrease your reliance on compensation from insurance providers. Set a target of making cosmetic and other elective services account for at least 30% of total production, advises Dr. Roger P. Levin in his latest Practice Success tip.  Discuss
Do's and don'ts for practice technology: Invest in technology wisely
May 7, 2018 -- Technology is an important asset to your practice. New technologies can increase convenience, improve patient care, and attract new patients. Before making any investment in new technology, always evaluate your return on investment and create a plan for redesigning practice systems and implementing team training, advises Dr. Roger P. Levin in his latest Practice Success tip.  Discuss
Henry Schein, Internet Brands form joint venture
April 3, 2018 -- Henry Schein and online media and software services provider Internet Brands have created a joint venture to deliver integrated practice management and marketing technology to dental practices.  Discuss
Do's and don'ts for practice marketing: Fill scheduling gaps with a whitening promotion
January 29, 2018 -- If you're having trouble keeping your schedule full, launch a minicampaign to bring in new patients for professional whitening at a special price, recommends Dr. Roger P. Levin. This will keep staff busy during what might otherwise be slow times and also give prospective patients direct exposure to your office and team.  Discuss
A positive review of patient reviews
December 18, 2017 -- How many articles have you read that encourage you to use online patient reviews to market your practice? And how many times do you think to yourself that these reviews are costly and can't help your practice? Kim Miranda of Brighter writes that it's time to rethink reviews and shares some helpful tips.  Discuss
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