Practice Management
3 ways social media is hurting your dental practice
December 5, 2019 -- Social media has been around for a decade now. Some practices are successfully managing their social media, but many continue to face challenges. Social media expert Rita Zamora explains three ways social media may be hurting your practice and offers advice on how to make social media work better for you, expand your practice visibility, and attract patients.  Discuss
3 ways to update and maximize your practice's marketing efforts
November 25, 2019 -- Make it easier for potential patients to find and contact you and also retain the regulars you already have by using three powerful digital marketing tools. These tools can help you revamp your digital presence and quickly expand your practice's reach.  Discuss
Tips to properly market your dental practice
November 7, 2019 -- Marketing your practice takes focus, commitment, and dollars. But it's priceless in terms of raising awareness among new and potential patients, as well as increasing profit for your practice. Dr. Richard Barry explains how targeted and consistent marketing can help your business and offers tips you can use.  Discuss
The value in blogging for your practice website
October 28, 2019 -- At one time, blogging was for fashion mavens and recipe creators, but that time is in the past. In today's world, if your small business does not have a strong blogging platform, you are leaving money on the table, Dr. Mikaeya Kalantari writes. She highlights four key benefits of blogging that dental practice owners should consider.  Discuss
Do's and don'ts for community outreach: Doing well by doing good
October 21, 2019 -- Doing well by doing good involves taking advantage of opportunities to give back and letting everyone know that you're a great community partner. And there's nothing wrong with enjoying the positive public relations that can come from these activities. It's a win-win situation for you and your community, Dr. Roger P. Levin notes in his latest Practice Success tip.  Discuss
Do's and don'ts for using social media wisely
September 23, 2019 -- Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a tweet or a Facebook post can discuss important practice announcements, you should also share stories about oral health, nutrition, and other subjects that patients may find interesting, advises Dr. Roger P. Levin in his latest Practice Success tip.  Discuss
7 questions most dentists don't ask their marketing firm
September 18, 2019 -- As a practice owner, you want your marketing to convey the right image of your practice, writes Dr. Mikaeya Kalantari. But how do you know that a marketing firm is right for you? She specifies seven questions to help you wisely spend your marketing budget.  Discuss
Beat dental competitors with defined marketing goals
September 9, 2019 -- SAN FRANCISCO - To get a leg up on the competition, dental practices must know their goals, develop objectives that define their overarching visions, and then implement strategies to reach them, according to a presentation at the 2019 ADA FDI World Dental Congress.  Discuss
5 ways to design a scroll-stopping social media ad
August 21, 2019 -- You probably see ads for dental and other healthcare practices when you are scrolling through your social media feeds, writes Dr. Mikaeya Kalantari. She offers five ways your practice can take advantage of these opportunities, from storytelling to special offers.  Discuss
Why social media is a must for your dental office
August 7, 2019 -- When it comes to social media, the idea is to remind your community that you are more than just a doctor and a business owner, writes Dr. Mikaeya Kalantari. She suggests highlighting your interests and activities beyond the practice to help build a connection with patients and to let your personality shine.  Discuss
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