Thought Leaders in Dentistry

3 keys to selling dentistry -- and why they work
February 10, 2009 -- A number of people avoid going to the dentist out of fear. What can you do to leapfrog this all-too-common problem and get them into your chair? In his latest Marketing Madness column, Richard Geller outlines three simple -- but effective -- techniques.  Discuss
Ask Marty: How do I protect my data in case my notebook computer is lost or stolen?
February 9, 2009 -- A: The FBI states that notebook computer thefts are up 48% during the last two years. The Ponemon Institute released data estimates that 12,000 laptops are lost or stolen from U.S. airports every week.  Discuss
Dentists can no longer avoid technology
February 4, 2009 -- Technology advances in the dental profession "are like a tsunami," says Dr. Helaine Smith in her latest The Mouth Physician column. And that's a good thing!  Discuss
What's so funny, Bill?
February 3, 2009 -- In his lastest Laughing Gas column, Dentist and comedian Jimmy Earll wonders what's so funny after a particular patient encounter.  Discuss
Maxillofacial radiologists need to speak up
February 2, 2009 -- Oral and maxillofacial radiologists have not done a very good job of marketing their skills to the dental community, argues Dr. Edwin Parks -- a radiologist himself -- in his latest Talking Pictures column.  Discuss
Ask Marty: What is the best way to view records and practice information from home or on the road?
February 2, 2009 -- A: There are many different ways to remotely log into your office computer network. You must know the IP (Internet Protocol) address of your router. This may be a static or dynamic address.  Discuss
E-mail: The best way to reach out to patients
January 28, 2009 -- If you are not collecting your patients' e-mail addresses and using them -- daily -- to market your practice, you are missing one of the best marketing opportunities around, says Richard Geller in his latest Marketing Madness column.  Discuss
Ask Marty: I want to incorporate a camera into my practice. What should I be looking for?
January 26, 2009 -- A: Incorporating imaging into your office is a great idea. Images allow for better education of your patients and understanding of the treatment needed.  Discuss
It's time to expand our aesthetic horizons
January 23, 2009 -- In her latest column, Dr. Helaine Smith -- aka The Mouth Physician -- encourages the dental community to move beyond crowns and delve into the wonderful world of inlays and onlays.  Discuss
Umm ... brush??!!
January 20, 2009 -- In his first Laughing Gas column, dentist and comedian "Jimmy Earll" takes a serious look at the caries management by risk assessment (CAMBRA) model and what some patients claim are genetically "soft teeth."  Discuss