Dos and don'ts for internal marketing: Ramp up patient referrals

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Effective internal marketing is essential for dental practices to bring in new patients. With the economy beginning to turn around, this is the time to update your marketing efforts.

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Develop your annual internal marketing strategies. Create a calendar that designates your strategies throughout the year. Levin Group recommends that 40% to 60% of current patients refer at least one new patient during the year. Ongoing strategies throughout the year will help you reach this target.

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Don't overlook scripting. Train your team with powerful scripts to ask patients for referrals. When patients are made aware that the practice is currently accepting new patients, your patients are more than happy to refer their friends, neighbors, and family members.

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