Personify Group has launched two free resources to help dental exhibitors evaluate trade show performance: a downloadable trade show ROI guide and an interactive online ROI calculator.
Both tools introduce exhibitors to the Personify ShowFlow Trade Show Success System, which connects preshow marketing, booth engagement, and post-show follow-up across three stages: attract, engage, and convert.
Personify Group has launched two free resources to help dental exhibitors evaluate trade show performance.Personify Group.
Using the ROI calculator, exhibitors enter show expenses, such as booth space, graphics, travel, and shipping alongside sales funnel assumptions, then compare their current approach against adjustable ShowFlow scenarios.
Users can model changes in qualified conversations and conversion rates, project revenue and gross profit ROI, and work backward from a revenue goal to determine how many leads and conversations are needed to reach the goal.
Mark Ross, co-founder and chief branding officer of Personify Group, said a trade show investment starts before the booth opens and continues after the exhibit hall closes. The new tools, he said, help exhibitors see that full picture.
Michael Ventriello, co-founder and chief communications officer, said a busy booth can feel successful, but the real business question is what happens to those conversations after the show. The resources, he said, help exhibitors connect spending to sales goals and spot where prospects may be falling out of the process.
Exhibitors can use the guide and calculator to inform a ShowFlow strategy session tailored to their next event, product category, and sales process, according to Personify Group.
Learn more here.
