Oral-B unveils updated toothbrush app at Mobile World Congress

Oral-B has unveiled improvements to its toothbrush app at the 2015 Groupe Speciale Mobile Association (GSMA) Mobile World Congress in Barcelona, Spain.

Oral-Busers can now select so-called "journeys" to fit their oral care goals, and their dental professional can provide direct recommendations and feedback within the app. Beginning late 2015, the app will also allow users to voluntarily integrate their oral care information into other digital programs by opening the application programming interface.

Each dental care journey is made to help users' achieve their oral care goals, including whiter teeth or fresh breath. Users can select among five journeys, including Fresh Breath, Plaque Fighter, Whitening, Gum Health, or Ortho Care.

Also, the app now allows dental professionals to add extra brushing time for certain focus areas in the mouth, select dental conditions, and provide specific brushing and interdental cleaning instructions for their patient to follow at home. They can also provide product recommendations via the app and patients can share their compliance statistics via e-mail.