Brasseler USA has launched a new branding initiative at the 2015 Chicago Dental Society Midwinter Meeting. The rebranding, which includes a refreshed logo, will take place throughout this year and beyond.
Basseler featured a newly designed tradeshow booth and updated marketing materials, business cards, and stationary at the meeting. Other branding changes are planned to be implemented gradually.
"Our recent branding efforts were initiated to reinvigorate the classic Brasseler USA brand that dental professionals know and trust," stated Don Waters, president and CEO of Brassele USA, in a press release. "Our fundamental philosophy and practice of working to support and elevate clinical practice remains the same."
Brasseler entred the dental marketplace almost 40 years ago. It provides dental instruments and surgical power systems to healthcare professionals in restorative dentistry, endodontics, oral surgery, and oral hygiene.