America's ToothFairy, DentaQuest launch pediatric oral health campaign

2017 01 20 15 42 39 397 Girl Child Brush 400

America's ToothFairy and oral health organization DentaQuest have teamed up on a superhero-themed educational campaign to help children learn about oral health during the COVID-19 pandemic.

In the Oral Health Action Hero Challenge, kids will complete five educational missions to learn how to defeat the villain, "The evil DK (Decay)," and keep their smiles healthy, according to America's ToothFairy. The campaign will run through August 15.

All participants who complete the missions will receive recognition as "Oral Health Action Heroes." In addition, the first 25 children to submit a video about what they learned will receive a prize package that includes a t-shirt, activity book, and more, America's ToothFairy said. Three finalists will then be selected to compete in an online voting program to determine who defeats the villain and wins the Champion Crystal trophy.

To participate, kids must register online at America's ToothFairy's website.

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