Do's and don'ts for the practice vision

2016 11 18 14 42 01 206 Practice Success2 400

The practice vision enables a dental practice to clearly focus on its objectives. It maps out a clear direction for your practice over the next three years so that the doctor and the team can enjoy the highest levels of satisfaction. The excitement of pursuing a realistic vision makes working in the practice a more rewarding experience.


Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on the path to fulfilling your vision. Written down and shared with your team, they'll provide powerful motivation.


Don't forget to memorize the practice's vision. Your practice will achieve greater success more quickly if everyone on the team knows what success looks like. That's what a vision statement provides. Created and shared by the doctor, the vision shows where the practice should be in three years. By memorizing it, you'll be inspired to make it a reality.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit or email

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

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