Some patients become inactive and remain that way due to a variety of reasons you can’t control (e.g., moving, insurance changes, etc.). However, there are a large number of patients who have dropped out of regular preventive care and need to be motivated to reengage with the practice. You can’t afford to forget them or allow them to forget you.
Don’t forget the patients’ family members. When a family member of the inactive patient comes in, offer to make an appointment for their family member(s).
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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