Do's and don'ts for community outreach

2016 11 18 14 42 01 206 Practice Success2 400

In virtually every community, there are individuals who are unable to get proper oral healthcare. Some lack financial resources, while others have disabilities that isolate them from sources of care.

Whatever the reason, they need the skilled dental care that you and your team can provide. By setting aside time to use that expertise on behalf of neighbors in need -- whether at health fairs, at regular or "pop-up" clinics, or in your office -- you can become a community service hero. You and your staff will experience a deep sense of satisfaction, and you'll earn an excellent reputation among prospective patients.


Create or adopt an oral healthcare outreach program. Survey your community for underserved groups and for any existing organizations or events that are intended to serve them. If there's a ready-made niche for a volunteer dentist and staff to fill, step up. And if no such situation exists, create one. Either way, get your whole team involved, and solicit contributions of dental supplies and services you'll need. Mobilize resources and take on the role of community health leader.


Don't hesitate to publicize your community service. There's nothing wrong with letting all your neighbors know what you're doing, through both traditional channels of communication and online -- especially through social media. Start by promoting the upcoming event or hours of pro bono service. Document what you're doing while it's happening, sending out tweets, posting photos on Facebook and Instagram, etc. And follow up with reports of what services you provided and when you'll do it again.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit or email [email protected].

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

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