A large and growing number of patients turn to their dentist for more than oral health. They want their teeth and smiles to look as attractive as possible, and they’re willing to spend considerable sums of money out of pocket to reach that goal. In fact, it is estimated that Americans spend roughly $2.75 billion per year on cosmetic dentistry. This represents a tremendous opportunity for dentists, including you, to increase revenue and income.
Increase your commitment to cosmetic services. To capture a bigger share of cosmetic cases in your market, plan for growth. Create a list of the most popular and profitable services, and determine if you need to fill any gaps in your service mix. Invest (prudently) in any new technologies or materials needed, as well as in training for yourself and your staff.
Don’t wait for patients to ask. To increase cosmetic production at your practice, you must promote it (or, if you prefer, educate patients about the availability and benefits of cosmetic services available at your practice). Hang posters, display models, offer brochures, and present options to all your patients, because you don’t know who might be interested. Your revenue and profit will increase accordingly.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email firstname.lastname@example.org.
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