Superior Dental Care names new CEO

Dentist-owned dental plan Superior Dental Care has named its first new CEO in 30 years.

Traci Harrell joined the company in 1994 and formerly served as the company's director of sales and chief marketing officer. She succeeds Rebecca York, who has been CEO since the company's founding in 1986 and is now a corporate advisor for Superior Dental.

The company serves patients in Ohio, Kentucky, and Indiana.

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