Dental practices that connect with patients consistently will be winners. You can connect with patients through traditional methods of outreach, such as newsletters or brochures, or newer methods on social media. However, the frequency of connectivity is just as important as the vehicle. Stay in touch with patients often, and you’ll build long-lasting relationships that contribute to practice success.
Communicate with patients monthly. Create an ongoing communications program that contacts patients each month with important practice updates, dental information, and messaging that communicates the practice’s dedication to its patients. This communication can be delivered using multiple forms of outreach, including email, texts, snail mail, or even handouts and brochures. It’s also important to disseminate this information to patients during the conversations that you have with them at hygiene visits.
Don’t forget to connect through social media. Once you understand your brand, you can then design a social media campaign that promotes it to patients and others. A recent study showed that many people spend up to 5.5 hours a day on some form of digital communication technology. While the merits of this can be debated, it’s still important for dental practices to become part of this landscape. Your brand and message have the potential of being disseminated to tens, hundreds, or thousands of people.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
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