Dr. Tom Giacobbi has an important message that impacts your dental practice's bottom line. It has to do with your inactive patients and asking them if they will return to your practice or if not, what pushed them away from your business.
Click below to listen to Dr. Giacobbi's thoughts.
Podcast transcript
"Mary Kennedy? I haven't seen her in a long time.
"Walter Hobbs? Yes. Gosh, I wonder what happened to him.
"Jack Dawson? I don't think we'll get a hold of him.
"You know, reactivating patients that haven't been in your practice in a while is probably the No. 1 way to grow your patient base. These are people that already have a relationship with your practice. They have records in the office, and they already know many members on your team.
"Making it a concerted effort to reactivate inactive patients is really a simple task. You start by calling a few people every day with the goal of just getting one person scheduled.
"This is not a mass mailing of impersonal postcards. This is having a team member dedicated to calling a few people off that list every day. Because with a personal call, you're going to get more conversions to appointments.
"You're also going to get feedback on why people left. So, if somebody's not interested in scheduling back in your practice, find out why. The feedback will not only help your practice improve, but it will be great for preventing future defections down the road.
"Now, let's get back to work."
