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Dental Practice: Page 434
4 things that prevent your patients from referring
By
Jay Geier
A referral is the greatest compliment one of your patients can give your practice and a great way to grow your practice. So, Scheduling Institute President Jay Geier asks, if your referral numbers are not where you want them to be, what are you doing to improve them?
October 26, 2015
Dos and don'ts for marketing: Implement 15 ongoing strategies
By
Dr. Roger P. Levin
Internal marketing, which focuses on generating new patient referrals from your current patients, is far more cost-effective than external marketing. Encouraging patients to make referrals requires no expensive outreach. With the right strategies, you should be able to get at least one referral every year from 40% to 60% of your current patients, according to Dr. Roger P. Levin.
October 25, 2015
Practice turnaround: Will success occur automatically?
By
Dr. Roger P. Levin
What do you do when your practice income doesn't keep pace with your expenses? In this case study excerpt from his recent book,
Practice Turnaround: Succeeding in the New Dental Economy
, Dr. Roger P. Levin illustrates how a struggling dental practice can turn the financial situation around.
October 22, 2015
Ind. reaches settlement with Aspen Dental on ad claims
By
Tony Edwards
The Indiana Attorney General's Office has reached a settlement agreement on October 22 with Aspen Dental Management, resolving allegations that the company used deceptive advertising and other unfair tactics to promote services at Aspen Dental-branded practices in Indiana. Affected customers will receive restitution, and Aspen agrees to reform its advertising techniques.
October 21, 2015
Farmworkers survey highlights lack of oral healthcare
By
DrBicuspid.com staff writers
The first-ever survey of farmworkers in Sonoma County in California found that more than a third of those surveyed reported needing dental care in the past year.
October 21, 2015
The Naked Dentist: A Billy Beane in your office
By
Curtis Marshall
One of the revolutions in Major League Baseball, and indeed all professional sports, over the last 20 years has been the increased use of analytics. In his latest column, the Naked Dentist, like Billy Beane, shows how the application of analytics can lead to success in your practice.
October 21, 2015
SRS Web Solutions launches customizable dental app
By
DrBicuspid.com staff writers
SRS Web Solutions has launched a new, customizable mobile app for dentists that focuses on patient management solutions.
October 20, 2015
3 marketing tactics for practice growth
By
Michael Contardo, DDS
Like many dentists, Dr. Michael Contardo didn't consider himself a savvy entrepreneur. But in this column, Dr. Contardo talks about how he changed the trajectory of his practice.
October 20, 2015
Infographic: Professionally active dentists in 2015
By
Theresa Pablos
If you are a dentist reading this, chances are you are a general dentist practicing in the state of California. How can we guess this? Because new data from the Kaiser Family Foundation breaks down information about professionally active U.S. dentists in 2015 by specialty and state.
October 18, 2015
Dos and don'ts for financial management: Cost cutting
By
Dr. Roger P. Levin
Out-of-control expenses reduce your income and can even delay your retirement, but a certain amount of judicious spending will actually stimulate growth, according to Dr. Roger P. Levin. Investing in internal marketing or customer service upgrades can pay off in the form of more and happier patients.
October 18, 2015
TD Bank adds healthcare practice financing group
By
DrBicuspid.com staff writers
TD Bank is expanding its financial services for private medical, dental, and veterinary practices with its new Healthcare Practice Solutions Group.
October 15, 2015
FTC weighs in on dental boards after Supreme Court ruling
By
Tony Edwards
,
Donna Domino
In response to February's U.S. Supreme Court ruling against the North Carolina dental board in the teeth-whitening case, the Federal Trade Commission (FTC) recently issued guidance on how state regulatory boards controlled by market participants can avoid antitrust litigation.
October 15, 2015
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