Curtis Marshall

Dental Practice
Sucktember: Is the September slump a myth?
Whenever September rolls around, your practice braces for a significant slump in the numbers. Why? Because it happens every September at many practices. But September doesn't have to suck. Curtis Marshall shares three reasons for the September slump and how to overcome each one.
August 31, 2022
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
The 4 principles of practice success
Technology has changed so many things in our lifetime. It seems like there's some new must-have device or software program nearly every time we turn around. Curtis Marshall outlines four principles to ensure technology is benefiting your practice.
June 8, 2022
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
How to make 2022 your best year ever
Building and sustaining a successful, thriving dental practice doesn't require a lot of complicated steps. As you determine how to make the most of 2022, Curtis Marshall offers two simple steps to ensure you will accomplish your goals.
January 12, 2022
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
The power of knowing your status quo
Curtis Marshall recently spoke with a dentist who decided to leave dentistry. The dentist didn't like what he was doing anymore and made the decision to get out. But learning about one key practice statistic led to the dentist's transformation and a rediscovery of his passion.
December 8, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
What are you afraid of? Using data to overcome the unknown
Many of us are experiencing uncertainty, unanswered questions, and heightened anxiety. One way to help overcome the unknown is to use data as a guiding light, writes Curtis Marshall. In his column, he provides an overview of four key performance indicators every practice should know.
October 4, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
The right way to add the right kind of new patients
Adding new patients to a dental practice can be an important part of your overall growth strategy. But without a clear reason why you are trying to add new patients, the benefits to your practice can be less than one might expect, writes Curtis Marshall.
September 1, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
3 ways top-performing practices are finding success
As you've had a chance to reflect on what happened in 2020, what stands out? For many dental practice owners and teams, the first thing that may come to mind is "good riddance." But for some, last year was one of the best for performance and profitability. How is that possible?
June 22, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
Why having more healthy patients is a matter of metrics
You may think numbers don't matter for patients with preferred provider organization (PPO) insurance, but that's not the case, writes Curtis Marshall. In his latest piece, Marshall breaks down why metrics can support your goal of helping patients become healthier.
March 22, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Team Management
Part 2: Your 2021 dental practice (real) growth plan
The dental industry is entering 2021 wondering what the year will hold in terms of patients and production returning to the dental practice. How can you ensure your practice is prepared for success in uncertain times? Curtis Marshall offers some advice in this second part of a two-part series, including thoughts on finding the right patients, the daily huddle, and more.
January 20, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
Dental Practice
Part 1: Your 2021 dental practice (real) growth plan
The dental industry is entering 2021 wondering what the year will hold in terms of patients and production returning to the dental practice. How can you ensure your practice is prepared for success in uncertain times? Curtis Marshall offers some advice in this first part of a two-part series, including thoughts on hygiene, patient payments, and scheduling.
January 19, 2021
2016 10 24 15 35 17 421 Marshall Curtis 400
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Top Stories
Handshake Legal Settlement Viktor
Legal Issues
Practice agrees to pay to end religious discrimination inquiry
A dental practice accused of refusing to accommodate an employee’s religious beliefs has agreed to pay to settle the allegations.
Lisandra Maisonet, RDH, and Tracee Dahm, RDH
Dental Hygiene
Rise of oral preventive assistant has new group advocating for RDHs
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Dr. Tom Giacobbi on building the pediatric portion of your dental practice
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Appeals court rules dentist must pay $11M malpractice verdict
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Endodontics
Tooth nerves may be multitaskers
More in Home
Practice agrees to pay to end religious discrimination inquiry
By Melissa Busch
A dental practice accused of refusing to accommodate an employee’s religious beliefs has agreed to pay to settle the allegations.
August 8, 2025
Handshake Legal Settlement Viktor
Rise of oral preventive assistant has new group advocating for RDHs
By Tracee Dahm
Born out of urgency and conviction, according to its founder, here's what the Oral Health Awareness Project is and what it's doing to help dental hygienists.
August 8, 2025
Lisandra Maisonet, RDH, and Tracee Dahm, RDH
Dr. Tom Giacobbi on building the pediatric portion of your dental practice
By Kevin Henry
Dr. Tom Giacobbi continues his Just a Minute, Doc series by sharing tips on winning over children and their parents for your dental practice.
August 8, 2025
Just A Minute Doc 400
Appeals court rules dentist must pay $11M malpractice verdict
By Melissa Busch
An appellate court has upheld a jury verdict requiring a dentist to pay $11.5 million for allegedly not evaluating a patient’s tongue sore that ended up being cancerous.
August 7, 2025
Lawsuit Gavel Money
Tooth nerves may be multitaskers
By Ava Barros
Neurons inside teeth not only sense pain, but they may help protect them from sustaining further damage by triggering a jaw-opening reflex, according to new research from the University of Michigan.
August 7, 2025
Endodontics Tooth Structure Alex Mit
Bleeding cash? Why disconnected financial systems are the silent killer of profitability
By Stephen Fong
Is your cash flow more like a cash trickle or a cash drought? Outdated, disconnected financial systems, writes Planet DDS Chief Financial Officer Stephen Fong, could be hindering your practice.
August 7, 2025
2025 08 06 Stephen Fong 400
Preschooler develops 1st case of dental-related eye drooping
By Melissa Busch
A 5-year-old developed ptosis, or eye drooping, after having a pulpotomy with sedation. It is believed to be the first case to be linked to a dental procedure.
August 6, 2025
Doctor Laptop Stethoscope
Ozonated water may treat pericoronitis
By DrBicuspid.com staff writers
A recent study published in BMC Oral Health reported that ozonated water may be as effective as saline solution in managing pericoronitis, highlighting it as an alternative treatment.
August 6, 2025
Dental Unit Waterline
How AI may revamp restorations
By Karie Neeley Anderson
Artificial intelligence (AI) can create music, make immersive games, and even aid in the diagnosis of tooth decay. Soon, AI may help make dental fillings, according to a University of Texas at San Antonio news article.
August 6, 2025
Dental Composite Anatoliy Gleb
Cracked teeth: 5 steps to diagnosis and treatment planning
By Dr. Deepika Ganne
Dr. Deepika Ganne explains how to diagnose and manage cracked teeth, detailing crack types, identification techniques like transillumination and cone-beam computed tomography, and the challenges in predicting long-term outcomes.
August 6, 2025
2025 08 04 Deepika Ganne 400
Oral surgeon agrees to pay $532K to settle case
By Melissa Busch
An oral surgeon has agreed to pay over $532,000 to Oklahoma to resolve claims that he allegedly fraudulently billed for tobacco cessation counseling for non-tobacco users and more.
August 5, 2025
Handshake Legal Settlement Viktor
Gum disease may raise gastric cancer risk by up to 25%
By Ava Barros
New research links periodontal disease to a 25% increased risk of gastric cancer near the esophagus.
August 5, 2025
Cancer Cell Microenvironment
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