Report: Hygiene market topped $1.6B in 2010

The U.S. dental hygiene market topped $1.6 billion in 2010 and is expected to grow to more than $2 billion by 2017, according to a new report from iData Research.

Growth is being driven by the digital caries detection, professional teeth whitening, and fluoride varnish segments, according to iData.

"Sales of specialized light-emitting diode (LED) and fluorescence laser-based digital caries detection devices, which enhance the ability to detect dental decay with greater accuracy and specificity, is driving dental hygiene market growth," said Kamran Zamanian, PhD, CEO of iData, in a press release. "In 2010, this market grew almost 30% led by Acteon, Air Techniques, and Kavo."

The professional teeth whitening segment is expected to see strong growth through 2017 due to increased sales of professional take-home whitening systems, iData noted. In 2010, Discus Dental, Ultradent, and SDI led this market, according to the report.

"The professional fluoride market will be another area of strong sales growth, reaching double-digit rates by 2017," Zamanian said. "This segment is being driven by sales of fluoride varnishes. 3M ESPE dominates this market, however smaller competitors such as Varnish America have released lower-priced varnishes that have received positive reviews."

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