Crest, Oral-B team up for London Olympics

Crest and Oral-B (Procter & Gamble) are lending their support to the dental clinic during the upcoming 2012 Olympic Games in London.

The clinic will provide dental screenings, routine dental work, emergency care, and oral care products for athletes and coaches for the duration of the 2012 games.

In addition, Crest and Oral-B have partnered with Tony Clough, a dental expert who works with the British rowing team, the Alpine ski team, and the British boxing team, to help improve the understanding of oral care and how it relates to an athlete's performance.

An estimated 2,000 to 3,000 Olympic athletes, coaches, and officials are expected to visit the dental clinic during the 2012 Olympic Games.

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