Heraeus Kulzer's Venus White Teeth Whitening Systems brand has been named the new official whitening fundraising partner of the Give Back A Smile (GBAS) program.
GBAS was founded by the American Academy of Cosmetic Dentistry (AACD) Charitable Foundation to restore the smiles of adult survivors of intimate partner violence.
Heraeus will donate Venus White teeth-whitening systems to participating dental practices that pledge to donate proceeds directly to GBAS when they perform whitening treatments for their patients. In addition, approximately 20% of the program's annual expenses are financed by the GBAS Whitening Fundraiser, which raises money through walks and other events conducted by participating dental practices and dental labs.
Since the launch of GBAS in 1999, AACD dentists, laboratory technicians, and other dental professionals have volunteered their time and expertise on a pro bono basis to restore the smiles of more than 1,200 domestic abuse survivors for a total dollar value of almost $12 million.