According to the Levin Group Data Center, only 20% of general practitioner procedures are elective. Most offices need to include a greater level of elective care to increase production annually. The higher the levels of elective care, the higher the profitability.
Highlight whitening. Even in a slow economy, teeth-whitening procedures continue to gain in popularity. Many patients have used some form of over-the-counter tooth whitening products. Practices can add value for patients by presenting more effective whitening procedures and products than those available over the counter. Whitening is often considered a "gateway" treatment that gets patients interested in other cosmetic procedures as well.
Don't rely too heavily on single-tooth treatment. This type of high-volume, low-profit dentistry is taxing for the dentist and the team. Promoting comprehensive dentistry can reveal untapped potential for production in a practice's patient base, resulting in increased production, less stress, and greater profitability.
Roger P. Levin, DDS, is the chairman and CEO of practice management consulting firm Levin Group.
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