3M puts more focus on digital oral care

3M has established a 3M Digital Oral Care Department to “accelerate and strengthen our efforts to lead the digital transformation that is occurring in oral care,” 3M said in a press release.

The department is part of the 3M ESPE Division, with related reporting to the 3M Unitek Orthodontic Division. Mark Farmer has been named General Manager of the new unit.

Farmer, previously the Global Marketing Director for 3M ESPE, successfully led the 3M ESPE dental consumables business for the last six years. Joining him to lead the digital research and development effort, David Frazee has been named the new unit’s Technical Director. Frazee previously led the Software, Electronic and Mechanical Systems Laboratory, one of 3M’s largest multipurpose product development corporate labs.

“I expect the synergy of having CAD/CAM equipment and digital materials, digital impressions, cone-beam CT imaging, and other related digital solutions all part of a dedicated group will make us one of the most customer-focused and dynamic digital product development organizations in the industry,” said Farmer.

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