DSO DCA names new CEO

Dental service organization (DSO) Dental Care Alliance (DCA) has named Jason Heffelfinger as its CEO.

Jason Heffelfinger.Jason Heffelfinger.

Heffelfinger, who most recently served as chief services officer for Petco, replaces Jerry Rhodes who stepped down as CEO after six years. Rhodes will serve as executive chair of the DSO’s board of directors.

Currently, DCA is affiliated with more than 400 practices in 23 states.  

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