Sonrava Health appoints new CROO

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Health and wellness company Sonrava Health has appointed Jon Morgan as chief revenue operations officer (CROO), which was effective February 26.

Morgan was previously the chief information officer and senior vice president over revenue cycle for dental service organization (DSO) 42 North.

Currently, Sonrava Health, which includes dental service organization Western Dental, supports 588 dental offices in 21 states. 

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