Hello Products is selling a limited-edition toothpaste to encourage voting in the U.S. November election and to support Rock the Vote.
For every tube of empowermint that is sold, $1 will be donated to the nonpartisan nonprofit, which aims to register, engage, and mobilize young voters in the U.S.
The vegan toothpaste, which includes tea tree and coconut oils and natural peppermint flavor, costs $5.99 and can be purchased on the Hello Products website. At checkout, customers can also opt to make an additional donation to Rock the Vote.
Every Tuesday leading up to Election Day, the company plans to post on Instagram guides to voting rights and eligibility and election dates and deadlines, as well as tips on safe voting during the pandemic.