To kick off February as National Children's Dental Health Month, Tom's of Maine is encouraging children to color their way to better oral health and help others at the same time.
A free downloadable coloring book, called "Brushing Fun," contains tips encouraging healthy brushing habits for kids and taking care of the planet. With each download, Tom's of Maine will donate 10 tubes of its Wicked Cool natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes in addition to a $50,000 donation to its dental health programs.
As part of its 14th annual Dental Health for All program, Tom's of Maine will earmark its $50,000 donation to support OHA's Smiles Across America program, which involves a U.S. network of dental clinics and school-based programs. To date, the program has provided more than $1 million in funding for oral care services and prevention to various organizations, helping to support more than 200,000 additional patient visits at no or nominal cost to families in need.
"The bedtime routine is a great opportunity for parents to model habits that can lead to a lifetime of healthy choices," said Susan Dewhirst, goodness programs manager at Tom's of Maine, in a press release. "Together with Oral Health America, we're working to educate kids on how to take care of their teeth and share a natural toothpaste option ... with those in need."
"It is extremely important for children to learn from a young age about the importance of taking care of their teeth, and the Tom's of Maine coloring book makes learning about oral health fun," said Beth Truett, president and CEO of Oral Health America, in the same release. "We thank Tom's of Maine for their support of Smiles Across America and for prioritizing oral health for children."