Do's and don'ts for branding: Stand out in a crowded field

2016 11 18 14 42 01 206 Practice Success2 400

Competition keeps increasing for new patients. Dental service organizations and smaller group practices continue to expand. What is your brand message, and how do you get it out there?


Promote your competitive advantages. It could be your practice's outstanding customer service, cosmetic procedures, extended hours, convenient location, multiple doctors, etc. Or, it could be a combination of things. If you're not sure, survey your patients. They will tell you why they come to your practice. Once you have a good understanding of your practice brand, promote it nonstop to current and potential patients.


Don't be just another dental practice. You don't want to be viewed as a generic dental practice. That doesn't make people excited about choosing you as their dentist. Emphasize your competitive advantages via internal and external channels, so you'll stand out in a crowded field.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

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