A recent Levin Group study showed that nearly two-thirds (64.4%) of respondents reported production increases, yet stress has also increased to a record level, with more than 38% of doctors reporting high or extremely high levels of stress. The growth indicates that your fellow practice owners are upgrading their systems and making other positive changes while the amount of reported stress reflects the pressure they're under to make up lost ground.
Keep up with the Dr. Joneses. How does your practice compare with the survey results? Has your practice experienced a production increase in the last 12 months? The only way to know is to track your production daily, weekly, monthly, and annually. That's also the best method for determining whether the changes you're implementing are making a positive difference.
Believe that increased stress equals increased production. Working long hours and feeling exhausted doesn't mean that you're producing more dentistry. Becoming more productive almost always happens as a result of increasing efficiency, not stress.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email firstname.lastname@example.org.
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