Marketing: Page 2
Do's and don'ts for internal marketing
Whether it's for a doctor, lawyer, accountant, or dentist, word-of-mouth advertising is an established, effective way to grow a practice, writes Dr. Roger P. Levin.
June 19, 2022
Do's and don'ts for patient referrals
The most cost-effective way to bring in new patients is by getting referrals from current ones, writes Dr. Roger P. Levin.
June 5, 2022
Do's and don'ts for marketing communications
Every communication with patients and prospective patients is an opportunity to project the desired image of your practice, reinforce the relationship, and, ultimately, grow the business, writes Dr. Roger P. Levin.
May 8, 2022
Do's and don'ts for branding
Factors that make your practice special and unique are known as your competitive advantages, and they help determine your practice's brand. They are a powerful way to convince patients in your community that your office is their best choice, writes Dr. Roger P. Levin.
April 10, 2022
Marketing spending reaches new high in 2022 survey
Digital marketing is becoming increasingly important for dental practices, and decision-makers are putting their money where their mouth is. A record number of practices reported spending more than $500 per month on marketing, according to new survey results from dental website and marketing firm ProSites.
March 21, 2022
Business & Industry Insider: Marketing spending reaches new high in 2022 survey
March 16, 2022
ADA creates Wordle spinoff
The ADA Business Group created a spinoff of the popular word game Wordle that the association is calling Dentle.
March 10, 2022
Technology Focus: Xcare showcases AI-powered software
Patients can now schedule everything from dinner dates to hotel reservations online, and they're coming to expect the same convenience from their dental office. Xcare's new website and practice software bring some of those beloved artificial intelligence (AI) tools into the dental sector.
February 10, 2022
Social media is not optional in 2022
Social media is no longer something that's just nice to have for a practice. It's an essential way to tell your dental practice's story and reach new patients, according to Tim Vassilakos, senior director of strategic business operations for Henry Schein.
January 27, 2022
DESS launches new website
Terrats Medical's Dental Smart Solutions (DESS) has launched a new website.
January 11, 2022
Do's and don'ts for social media
Social media offers a wonderful opportunity to reach out to patients and the community, drive your brand, and have fun. The truth is that social media success for dental practices is about creating fun and interesting communications, writes Dr. Roger P. Levin.
August 8, 2021
3 technological innovations to help grow your practice
Dentists' jobs have become so much more complex in 2021, writes Dr. Lorne Lavine. In this column, he explains how technology can be used to foster positive patient experiences and healthy communication to retain existing patients, attract new ones, and grow your practice's bottom line.
April 27, 2021
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