Your patients will always be happy to refer if they are motivated and stimulated to do it. Patients respond positively to outreach education, communication, and fun.
Provide educational materials in the practice. Patients should see and receive educational material at every visit. Displaying and distributing brochures, flyers, and posters that highlight your services, technology, and hygiene care help promote your brand to patients, and it provides them with valuable information that they can share with family and friends.
Don’t forget to make things fun. Your office doesn’t always have to be just about cleanings, crowns, and cavities. Make it fun. Hold raffles for movie tickets or gift cards throughout the year. Create theme days for Valentine’s Day or Halloween. Give surprise token gifts to all patients. With a little creativity, your practice can be a place that patients look forward to visiting.
Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit LevinGroup.com or email [email protected].
The comments and observations expressed herein do not necessarily reflect the opinions of DrBicuspid.com, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.
