Marketing: Page 12

6 tips for handling negative online patient reviews
By Dr. Michael W. Davis
Even the most caring and skilled clinician will inevitably receive a negative online review, writes Dr. Michael W. Davis. While such a review might appear for many different reasons, properly handling these reviews can help your practice. He offers six tips to help you deal with this problematic issue.
January 22, 2018
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A positive review of patient reviews
By Kim Miranda
How many articles have you read that encourage you to use online patient reviews to market your practice? And how many times do you think to yourself that these reviews are costly and can't help your practice? Kim Miranda of Brighter writes that it's time to rethink reviews and shares some helpful tips.
December 17, 2017
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The Naked Dentist: Stopping the problem first
By Curtis Marshall
When there's a problem, wanting to take immediate action is a very human reaction. In his return to DrBicuspid.com, Curtis Marshall of Dental Intel offers an example of when taking a step back to analyze the problem and to find actionable solutions led to more patients and a better retention rate for one practice.
November 27, 2017
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Blind Spots: How to easily lose long-time patients
By Jan Keller
A friend of practice management consultant Jan Keller called her and said that the team members at her general dentist's practice admitted that they did not know how to check emails that come through the practice's website. Keller writes that if this is happening at your practice, you could be losing both patients and practice revenue.
November 15, 2017
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3 times to ask for a referral
By Jay Geier
To attract new patients to your practice, referrals are still the most cost-effective way to obtain these patients, according to Scheduling Institute President Jay Geier. He outlines a strategy that everyone in your office can follow to help your referral numbers grow.
November 7, 2017
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New product: Henry Schein launches website for practice design
By DrBicuspid.com staff writers
Henry Schein Dental has launched its Integrated Design Studio website and is showcasing it at this week's 2017 ADA annual session in Atlanta.
October 19, 2017
ADA 2017: 1st day highlights include projects and new products
By Lori Roniger, Tony Edwards
ATLANTA - A busy exhibit hall and full sessions highlighted the first day of the 2017 ADA annual meeting. DrBicuspid.com brings you a look at some of the notable industry projects, clinical sessions, and new products on display at the Georgia World Congress Center.
October 19, 2017
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Do's and don'ts for community marketing: Know your neighborhood
By Dr. Roger P. Levin
Your dental practice is an integral part of the community. What are you doing to get more involved? By actively participating in your community, you strengthen your patients' relationship to your practice and make new connections with potential patients, notes Dr. Roger P. Levin.
October 8, 2017
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Do's and don'ts for online marketing: Is it time for a website upgrade?
By Dr. Roger P. Levin
How old is your current website? If it's older than 3 years, you and your team should do a top-to-bottom review, recommends Dr. Roger P. Levin. Look for outdated content, missing services, old photos, lack of photos or images, broken links, etc. This gives you a good start on improving the site.
August 20, 2017
2016 11 18 14 42 01 206 Practice Success2 400
Do's and don'ts for social media: Make it about them
By Dr. Roger P. Levin
Social media is an excellent way to engage current and prospective patients. But you have to post content that interests them and takes into account their oral health needs and wants, advises Dr. Roger P. Levin in his latest Practice Success tip.
July 16, 2017
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New store lets dentists sell skincare products through website
By DrBicuspid.com staff writers
A company has created a portal for dentists, oral surgeons, and physicians to encourage their patients to purchase skincare products through the practitioner's own website.
July 9, 2017
U.S. appeals court upholds decision for AAID over Texas board
By DrBicuspid.com staff writers
A U.S. appeals court has affirmed a lower court's decision in favor of the American Academy of Implant Dentistry (AAID) that the Texas State Board of Dental Examiners' rule on dental specialist advertising is unconstitutional.
June 20, 2017
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