Marketing: Page 12

3 times to ask for a referral
By Jay Geier
To attract new patients to your practice, referrals are still the most cost-effective way to obtain these patients, according to Scheduling Institute President Jay Geier. He outlines a strategy that everyone in your office can follow to help your referral numbers grow.
November 7, 2017
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New product: Henry Schein launches website for practice design
By DrBicuspid.com staff writers
Henry Schein Dental has launched its Integrated Design Studio website and is showcasing it at this week's 2017 ADA annual session in Atlanta.
October 19, 2017
ADA 2017: 1st day highlights include projects and new products
By Lori Roniger, Tony Edwards
ATLANTA - A busy exhibit hall and full sessions highlighted the first day of the 2017 ADA annual meeting. DrBicuspid.com brings you a look at some of the notable industry projects, clinical sessions, and new products on display at the Georgia World Congress Center.
October 19, 2017
2017 10 20 16 07 6519 Ada 2017 Logo
Do's and don'ts for community marketing: Know your neighborhood
By Dr. Roger P. Levin
Your dental practice is an integral part of the community. What are you doing to get more involved? By actively participating in your community, you strengthen your patients' relationship to your practice and make new connections with potential patients, notes Dr. Roger P. Levin.
October 8, 2017
2016 11 18 14 42 01 206 Practice Success2 400
Do's and don'ts for online marketing: Is it time for a website upgrade?
By Dr. Roger P. Levin
How old is your current website? If it's older than 3 years, you and your team should do a top-to-bottom review, recommends Dr. Roger P. Levin. Look for outdated content, missing services, old photos, lack of photos or images, broken links, etc. This gives you a good start on improving the site.
August 20, 2017
2016 11 18 14 42 01 206 Practice Success2 400
Do's and don'ts for social media: Make it about them
By Dr. Roger P. Levin
Social media is an excellent way to engage current and prospective patients. But you have to post content that interests them and takes into account their oral health needs and wants, advises Dr. Roger P. Levin in his latest Practice Success tip.
July 16, 2017
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New store lets dentists sell skincare products through website
By DrBicuspid.com staff writers
A company has created a portal for dentists, oral surgeons, and physicians to encourage their patients to purchase skincare products through the practitioner's own website.
July 9, 2017
U.S. appeals court upholds decision for AAID over Texas board
By DrBicuspid.com staff writers
A U.S. appeals court has affirmed a lower court's decision in favor of the American Academy of Implant Dentistry (AAID) that the Texas State Board of Dental Examiners' rule on dental specialist advertising is unconstitutional.
June 20, 2017
How to stand out among your competition
By Jay Geier
If you bought a fancy new piece of equipment for your practice, how would you describe it to your patients? Would you call it by its technical name and leave it at that? Or would you emphasize all of its cool features and benefits to them? Scheduling Institute President Jay Geier votes for the latter and also recommends applying the same approach to market yourself and your practice.
June 7, 2017
2016 08 02 13 43 19 561 Geier Jay 400
Do's and don'ts for increasing production: Promote cosmetic dentistry
By Dr. Roger P. Levin
Spring and summer are great times to promote cosmetic dentistry. Most people will be attending graduations, weddings, reunions, and family gatherings. They want to look their best, especially if it's an important event. Dr. Roger P. Levin offers his tips on how to promote your cosmetic dentistry services in his latest Practice Success tip.
May 21, 2017
2016 11 18 14 42 01 206 Practice Success2 400
FTC launches website to help small businesses protect computers
By DrBicuspid.com staff writers
The Federal Trade Commission (FTC) has launched a new website to help small businesses, including dental practices, protect their computers and networks.
May 11, 2017
Do's and don'ts for the marketing coordinator: Use a marketing calendar
By Dr. Roger P. Levin
Do you have a handle on your promotions for the year? Have you started work on practice events for the spring and summer? Use a marketing calendar to help plan your events for the entire year, Dr. Roger P. Levin advises in his latest Practice Success tip. It's a simple tool, but it can have a big impact on your practice.
March 5, 2017
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