Marketing: Page 11

Not using direct mail marketing? Here are 5 reasons you should
By Sally McKenzie
Sometimes thinking outside the box when it comes to marketing means looking at methods your competition has forgotten about. As practice management consultant Sally McKenzie writes, direct mail is pretty old-school. But in this day of email and digital marketing, she offers five reasons why it can still be effective for your practice
July 30, 2018
2016 05 24 14 35 52 802 Mc Kenzie Sally 2016 400
Do's and don'ts for negative feedback: Handling unsatisfied patients
By Dr. Roger P. Levin
Even under the best circumstances, patients can become dissatisfied. So it's inevitable that you will have to deal with unhappy patients. Remember that a problem is an opportunity to improve performance. When an issue is resolved quickly and properly, the relationship between the practice and patients can be maintained and strengthened, notes Dr. Roger P. Levin in his latest Practice Success tip.
July 15, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Henry Schein completes practice management venture formation
By DrBicuspid.com staff writers
Henry Schein and online media and software services provider Internet Brands have completed the formation of Henry Schein One.
July 1, 2018
Do's and don'ts for updating your practice website
By Dr. Roger P. Levin
If your practice website looks unsophisticated, functions poorly, or contains obviously outdated information, it will create a bad impression and may turn away referrals and prospective patients, notes Dr. Roger P. Levin in his latest Practice Success tip. Hire a professional to upgrade your website's appearance and functionality, and designate someone in the practice to keep updating and adding new content.
June 17, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Is your social media worth liking?
By Rita Zamora
Social media consultant Rita Zamora has helped practices throughout the U.S. grow through the more effective use of social media. Dr.Bicuspid.com is pleased to bring you an excerpt from her new book Get Found, Get Liked, Get Patients -- Making the Most of Social Media, with practical ideas to help improve your practice's visibility.
June 7, 2018
2016 08 17 14 06 05 972 Like Button 400
New product: Weave launches HIPAA-compliant chat tool
By DrBicuspid.com staff writers
Communication tools company Weave has released a new chat tool for dental practices.
June 6, 2018
Do's and don'ts for focusing more on elective procedures
By Dr. Roger P. Levin
Elective procedures offer your practice the opportunity to increase your production and decrease your reliance on compensation from insurance providers. Set a target of making cosmetic and other elective services account for at least 30% of total production, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 28, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Products to look for at CDA Presents 2018 in Anaheim
By Tony Edwards
A highlight of the California Dental Association's upcoming CDA Presents 2018 meeting in Anaheim, CA, will be the many new products on display in the exhibit hall. Here we bring you a preview of these products from companies such as Dentsply Sirona, Water Pik, and Parkell.
May 15, 2018
2018 05 15 21 22 7630 Water Pik Sonic Fusion 400
Do's and don'ts for practice technology: Invest in technology wisely
By Dr. Roger P. Levin
Technology is an important asset to your practice. New technologies can increase convenience, improve patient care, and attract new patients. Before making any investment in new technology, always evaluate your return on investment and create a plan for redesigning practice systems and implementing team training, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 6, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Henry Schein, Internet Brands form joint venture
By DrBicuspid.com staff writers
Henry Schein and online media and software services provider Internet Brands have created a joint venture to deliver integrated practice management and marketing technology to dental practices.
April 2, 2018
New product: News aggregator app for dentistry launches
By DrBicuspid.com staff writers
A news aggregator and social engagement mobile app for dental professionals has been launched.
February 26, 2018
Do's and don'ts for practice marketing: Fill scheduling gaps with a whitening promotion
By Dr. Roger P. Levin
If you're having trouble keeping your schedule full, launch a minicampaign to bring in new patients for professional whitening at a special price, recommends Dr. Roger P. Levin. This will keep staff busy during what might otherwise be slow times and also give prospective patients direct exposure to your office and team.
January 28, 2018
2016 11 18 14 42 01 206 Practice Success2 400
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