Marketing: Page 11

Do's and don'ts for focusing more on elective procedures
By Dr. Roger P. Levin
Elective procedures offer your practice the opportunity to increase your production and decrease your reliance on compensation from insurance providers. Set a target of making cosmetic and other elective services account for at least 30% of total production, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 28, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Products to look for at CDA Presents 2018 in Anaheim
By Tony Edwards
A highlight of the California Dental Association's upcoming CDA Presents 2018 meeting in Anaheim, CA, will be the many new products on display in the exhibit hall. Here we bring you a preview of these products from companies such as Dentsply Sirona, Water Pik, and Parkell.
May 15, 2018
2018 05 15 21 22 7630 Water Pik Sonic Fusion 400
Do's and don'ts for practice technology: Invest in technology wisely
By Dr. Roger P. Levin
Technology is an important asset to your practice. New technologies can increase convenience, improve patient care, and attract new patients. Before making any investment in new technology, always evaluate your return on investment and create a plan for redesigning practice systems and implementing team training, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 6, 2018
2016 11 18 14 42 01 206 Practice Success2 400
Henry Schein, Internet Brands form joint venture
By DrBicuspid.com staff writers
Henry Schein and online media and software services provider Internet Brands have created a joint venture to deliver integrated practice management and marketing technology to dental practices.
April 2, 2018
New product: News aggregator app for dentistry launches
By DrBicuspid.com staff writers
A news aggregator and social engagement mobile app for dental professionals has been launched.
February 26, 2018
Do's and don'ts for practice marketing: Fill scheduling gaps with a whitening promotion
By Dr. Roger P. Levin
If you're having trouble keeping your schedule full, launch a minicampaign to bring in new patients for professional whitening at a special price, recommends Dr. Roger P. Levin. This will keep staff busy during what might otherwise be slow times and also give prospective patients direct exposure to your office and team.
January 28, 2018
2016 11 18 14 42 01 206 Practice Success2 400
6 tips for handling negative online patient reviews
By Dr. Michael W. Davis
Even the most caring and skilled clinician will inevitably receive a negative online review, writes Dr. Michael W. Davis. While such a review might appear for many different reasons, properly handling these reviews can help your practice. He offers six tips to help you deal with this problematic issue.
January 22, 2018
2016 09 21 11 59 13 865 Search Keyboard Button Magnifying Glass 400
A positive review of patient reviews
By Kim Miranda
How many articles have you read that encourage you to use online patient reviews to market your practice? And how many times do you think to yourself that these reviews are costly and can't help your practice? Kim Miranda of Brighter writes that it's time to rethink reviews and shares some helpful tips.
December 17, 2017
2017 11 02 23 46 6214 Miranda Kim 20171102231938
The Naked Dentist: Stopping the problem first
By Curtis Marshall
When there's a problem, wanting to take immediate action is a very human reaction. In his return to DrBicuspid.com, Curtis Marshall of Dental Intel offers an example of when taking a step back to analyze the problem and to find actionable solutions led to more patients and a better retention rate for one practice.
November 27, 2017
2016 10 24 15 35 17 421 Marshall Curtis 400
Blind Spots: How to easily lose long-time patients
By Jan Keller
A friend of practice management consultant Jan Keller called her and said that the team members at her general dentist's practice admitted that they did not know how to check emails that come through the practice's website. Keller writes that if this is happening at your practice, you could be losing both patients and practice revenue.
November 15, 2017
2016 08 23 11 23 57 459 Keller Jan 400
3 times to ask for a referral
By Jay Geier
To attract new patients to your practice, referrals are still the most cost-effective way to obtain these patients, according to Scheduling Institute President Jay Geier. He outlines a strategy that everyone in your office can follow to help your referral numbers grow.
November 7, 2017
2016 08 02 13 43 19 561 Geier Jay 400
New product: Henry Schein launches website for practice design
By DrBicuspid.com staff writers
Henry Schein Dental has launched its Integrated Design Studio website and is showcasing it at this week's 2017 ADA annual session in Atlanta.
October 19, 2017
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