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Marketing: Page 11
Is your social media worth liking?
By
Rita Zamora
Social media consultant Rita Zamora has helped practices throughout the U.S. grow through the more effective use of social media.
Dr.Bicuspid.com
is pleased to bring you an excerpt from her new book
Get Found, Get Liked, Get Patients -- Making the Most of Social Media
, with practical ideas to help improve your practice's visibility.
June 7, 2018
New product: Weave launches HIPAA-compliant chat tool
By
DrBicuspid.com staff writers
Communication tools company Weave has released a new chat tool for dental practices.
June 6, 2018
Do's and don'ts for focusing more on elective procedures
By
Dr. Roger P. Levin
Elective procedures offer your practice the opportunity to increase your production and decrease your reliance on compensation from insurance providers. Set a target of making cosmetic and other elective services account for at least 30% of total production, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 28, 2018
Products to look for at CDA Presents 2018 in Anaheim
By
Tony Edwards
A highlight of the California Dental Association's upcoming CDA Presents 2018 meeting in Anaheim, CA, will be the many new products on display in the exhibit hall. Here we bring you a preview of these products from companies such as Dentsply Sirona, Water Pik, and Parkell.
May 15, 2018
Do's and don'ts for practice technology: Invest in technology wisely
By
Dr. Roger P. Levin
Technology is an important asset to your practice. New technologies can increase convenience, improve patient care, and attract new patients. Before making any investment in new technology, always evaluate your return on investment and create a plan for redesigning practice systems and implementing team training, advises Dr. Roger P. Levin in his latest Practice Success tip.
May 6, 2018
Henry Schein, Internet Brands form joint venture
By
DrBicuspid.com staff writers
Henry Schein and online media and software services provider Internet Brands have created a joint venture to deliver integrated practice management and marketing technology to dental practices.
April 2, 2018
New product: News aggregator app for dentistry launches
By
DrBicuspid.com staff writers
A news aggregator and social engagement mobile app for dental professionals has been launched.
February 26, 2018
Do's and don'ts for practice marketing: Fill scheduling gaps with a whitening promotion
By
Dr. Roger P. Levin
If you're having trouble keeping your schedule full, launch a minicampaign to bring in new patients for professional whitening at a special price, recommends Dr. Roger P. Levin. This will keep staff busy during what might otherwise be slow times and also give prospective patients direct exposure to your office and team.
January 28, 2018
6 tips for handling negative online patient reviews
By
Dr. Michael W. Davis
Even the most caring and skilled clinician will inevitably receive a negative online review, writes Dr. Michael W. Davis. While such a review might appear for many different reasons, properly handling these reviews can help your practice. He offers six tips to help you deal with this problematic issue.
January 22, 2018
A positive review of patient reviews
By
Kim Miranda
How many articles have you read that encourage you to use online patient reviews to market your practice? And how many times do you think to yourself that these reviews are costly and can't help your practice? Kim Miranda of Brighter writes that it's time to rethink reviews and shares some helpful tips.
December 17, 2017
The Naked Dentist: Stopping the problem first
By
Curtis Marshall
When there's a problem, wanting to take immediate action is a very human reaction. In his return to
DrBicuspid.com
, Curtis Marshall of Dental Intel offers an example of when taking a step back to analyze the problem and to find actionable solutions led to more patients and a better retention rate for one practice.
November 27, 2017
Blind Spots: How to easily lose long-time patients
By
Jan Keller
A friend of practice management consultant Jan Keller called her and said that the team members at her general dentist's practice admitted that they did not know how to check emails that come through the practice's website. Keller writes that if this is happening at your practice, you could be losing both patients and practice revenue.
November 15, 2017
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