Marketing: Page 13

How to stand out among your competition
By Jay Geier
If you bought a fancy new piece of equipment for your practice, how would you describe it to your patients? Would you call it by its technical name and leave it at that? Or would you emphasize all of its cool features and benefits to them? Scheduling Institute President Jay Geier votes for the latter and also recommends applying the same approach to market yourself and your practice.
June 7, 2017
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Do's and don'ts for increasing production: Promote cosmetic dentistry
By Dr. Roger P. Levin
Spring and summer are great times to promote cosmetic dentistry. Most people will be attending graduations, weddings, reunions, and family gatherings. They want to look their best, especially if it's an important event. Dr. Roger P. Levin offers his tips on how to promote your cosmetic dentistry services in his latest Practice Success tip.
May 21, 2017
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FTC launches website to help small businesses protect computers
By DrBicuspid.com staff writers
The Federal Trade Commission (FTC) has launched a new website to help small businesses, including dental practices, protect their computers and networks.
May 11, 2017
Do's and don'ts for the marketing coordinator: Use a marketing calendar
By Dr. Roger P. Levin
Do you have a handle on your promotions for the year? Have you started work on practice events for the spring and summer? Use a marketing calendar to help plan your events for the entire year, Dr. Roger P. Levin advises in his latest Practice Success tip. It's a simple tool, but it can have a big impact on your practice.
March 5, 2017
2016 11 18 14 42 01 206 Practice Success2 400
Delta Dental to add consumer scheduling tool to app
By DrBicuspid.com staff writers
Delta Dental will add a new appointment scheduling function to its consumer mobile app in March.
January 5, 2017
5 tips for dental blogging your way to new patients
By Bekkah Vidal
Looking for a way to keep your patients engaged and also reach potential new patients? Bekkah Vidal of Wpromote suggests adding a blog to help add new information to your website. She offers five tips to help you get started and keep blogging.
January 5, 2017
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Do's and don'ts for marketing: Set your practice apart, with branding
By Dr. Roger P. Levin
Unless your practice is the only one in the community, you're competing with other dentists for new patients. Like it or not, practice success now depends on effective marketing, and the cornerstone of an effective marketing program is a strong brand identity, according to Dr. Roger P. Levin.
December 11, 2016
2016 11 18 14 42 01 206 Practice Success2 400
4 benefits of a strong social media presence
By Jessica Dahlstrum
Between patient care and day-to-day practice operations, social media might easily fall off your list of priorities. However, social media is a power tool, a way to engage patients and present a patient-centric view of your practice, writes Jessica Dahlstrum of Wpromote. She offers four key benefits to having a strong social media presence.
November 2, 2016
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The dentist's guide to optimizing local search
By Greg Pang
Many patients start their search for a new local dentist online, and optimizing your local search ranking delivers the highest return on investment for online marketing tactics, research shows. Greg Pang of healthcare management company PatientPop shares steps you can take to improve your practice's online presence.
September 21, 2016
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The trouble with jumping on the online marketing train
By Jay Geier
You hear a lot about how your practice should be marketing itself online. And you should. But as the Scheduling Institute's Jay Geier writes, you can have the greatest website in the world and it will mean little if your practice isn't ready when the phone rings.
September 13, 2016
2016 08 02 13 43 19 561 Geier Jay 400
Court: Ohio dentist's advertising lawsuit can proceed
By Donna Domino
An appellate court has ruled that a lawsuit filed by an Ohio dentist regarding advertising as a specialist can proceed. The suit focuses on an Ohio law that forbids dentists from advertising as specialists when they also perform general dentistry.
September 1, 2016
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CareCredit offers online advertising tool kit
By DrBicuspid.com staff writers
CareCredit has released a new online advertising tool kit for dental practice websites.
July 28, 2016
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