Marketing: Page 13

Do's and don'ts for marketing: Set your practice apart, with branding
By Dr. Roger P. Levin
Unless your practice is the only one in the community, you're competing with other dentists for new patients. Like it or not, practice success now depends on effective marketing, and the cornerstone of an effective marketing program is a strong brand identity, according to Dr. Roger P. Levin.
December 11, 2016
2016 11 18 14 42 01 206 Practice Success2 400
4 benefits of a strong social media presence
By Jessica Dahlstrum
Between patient care and day-to-day practice operations, social media might easily fall off your list of priorities. However, social media is a power tool, a way to engage patients and present a patient-centric view of your practice, writes Jessica Dahlstrum of Wpromote. She offers four key benefits to having a strong social media presence.
November 2, 2016
2016 09 21 11 59 13 865 Search Keyboard Button Magnifying Glass 400
The dentist's guide to optimizing local search
By Greg Pang
Many patients start their search for a new local dentist online, and optimizing your local search ranking delivers the highest return on investment for online marketing tactics, research shows. Greg Pang of healthcare management company PatientPop shares steps you can take to improve your practice's online presence.
September 21, 2016
2016 09 21 11 59 13 865 Search Keyboard Button Magnifying Glass 400
The trouble with jumping on the online marketing train
By Jay Geier
You hear a lot about how your practice should be marketing itself online. And you should. But as the Scheduling Institute's Jay Geier writes, you can have the greatest website in the world and it will mean little if your practice isn't ready when the phone rings.
September 13, 2016
2016 08 02 13 43 19 561 Geier Jay 400
Court: Ohio dentist's advertising lawsuit can proceed
By Donna Domino
An appellate court has ruled that a lawsuit filed by an Ohio dentist regarding advertising as a specialist can proceed. The suit focuses on an Ohio law that forbids dentists from advertising as specialists when they also perform general dentistry.
September 1, 2016
2016 09 01 13 52 16 412 Gavel 400
CareCredit offers online advertising tool kit
By DrBicuspid.com staff writers
CareCredit has released a new online advertising tool kit for dental practice websites.
July 28, 2016
Why dentists need to think like retailers
By Jay Geier
Who is at the center of your practice? It's a simple question with a not-so-simple answer when you examine it. The best response, writes Scheduling Institute President Jay Geier, is that your patient should be at the center of your practice. He offers three tips to help you put your patients first and grow your practice.
July 26, 2016
2015 05 12 15 59 09 147 Geier Jay 200
3 principles to avoid the pitfalls in practice ownership
By Cody Mugleston, DMD
The single scariest day of Dr. Cody Mugleston's professional life was when he purchased his first practice. While he readily admits he made some mistakes along the way, he also has expanded to six offices. Here he offers three principles to help you avoid his mistakes.
July 25, 2016
2016 07 25 13 50 12 908 Mugleston Cory 400
The reason you should keep your junk mail
By Jay Geier
If you are like most people, marketing mail you receive at your office and your house ends up immediately in the recycling bin. However, there's a better way to look at that mail, writes Scheduling Institute President Jay Geier. Curious? Read on.
July 19, 2016
2015 05 12 15 59 09 147 Geier Jay 200
How to leverage your offline connections
By Roger P. Levin, DDS, Bekkah Vidal
DrBicuspid.com recently asked Dr. Roger P. Levin of Levin Group and Bekkah Vidal of Wpromote to share their thoughts about offline or community marketing. They discuss the real-world marketing of your practice, how to create goodwill in the community, and more.
June 22, 2016
2013 07 16 09 32 24 571 Megaphone Man 200
Komet launches mobile app
By DrBicuspid.com staff writers
Komet USA has launched a free mobile app with personalized information based on specialty and practice location.
June 20, 2016
Blind Spots: After practice purchase, now what? Part 3
By Jan Keller
In this three-part series, practice management consultant Jan Keller explores what dentists who have recently purchased a practice can do to avoid common pitfalls and facilitate lasting success. In part three, she discusses practical patient communication, billing, and marketing ideas.
June 9, 2016
2014 04 22 15 07 02 651 Keller Jan 200
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