Marketing: Page 16

Practice turnaround: The only game in town
By Dr. Roger P. Levin
In this case study excerpt from his recent book, Practice Turnaround: Succeeding in the New Dental Economy, Dr. Roger P. Levin illustrates what happens when you take referring relationships for granted and how marketing doesn't just mean advertising.
February 17, 2016
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Ultradent launches new app
By DrBicuspid.com staff writers
Ultradent has launched the Ultradent app, which allows customers to see ongoing promotions and links with the company's online store.
February 10, 2016
Dos and don'ts for marketing: Track and upgrade the mix of marketing strategies
By Dr. Roger P. Levin
A truly effective marketing program will consist of more than a dozen ongoing strategies. For this to work, however, you have to know how each strategy is doing and be prepared to change the lineup at the first sign of trouble, according to Dr. Roger P. Levin.
February 7, 2016
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Web tool may bring primary care screenings to dental offices
By Theresa Pablos
Researchers have created an online support system to help hygienists provide basic primary care screenings at the dental office. The tool advises hygienists how to screen patients for tobacco use, diabetes, and hypertension, as well as how to provide nutritional counseling.
February 3, 2016
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Cosmedent unveils new website
By DrBicuspid.com staff writers
Cosmedent has updated its website, featuring technique videos and webinars.
January 27, 2016
What to watch out for with your SEO provider
By Megan McGuire
As the number of websites continues to increase, it's important for dental practices to cut through the noise to reach prospective patients. As Megan McGuire of Wpromote writes, a critical part of this is search engine optimization (SEO), to help a site climb higher in Google's search results. She offers advice on what you should watch out for when SEO providers are asking for your business.
January 27, 2016
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New oral health app launched for family physicians
By DrBicuspid.com staff writers
The Society of Teachers of Family Medicine has launched a new app as part of its national Smiles for Life oral health curriculum.
January 25, 2016
U.S. judge rules for AAID over Texas board on specialist ads
By Tony Edwards
The American Academy of Implant Dentistry (AAID) won another legal battle on January 21, when a U.S. district judge ruled that certain regulations of the Texas State Board of Dental Examiners restrict the academy's First Amendment right to free speech.
January 25, 2016
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Keystone launches redesigned website
By DrBicuspid.com staff writers
Keystone Industries unveiled its newly redesigned website, which includes improved e-commerce capabilities.
January 7, 2016
Dos and don'ts for marketing: Strengthen your online presence
By Dr. Roger P. Levin
When people need a dentist, they don't look in a phone book anymore. They go online, and if your online presence fails to impress, you lose. In today's dental market, your website, social media activities, directory listings, and other aspects of your online presence are vital to your long-term success, according to Dr. Roger P. Levin.
December 27, 2015
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DentalEZ launches online operatory design tool
By DrBicuspid.com staff writers
DentalEZ has launched the Operatory Designer, an online tool that allows dental professionals to visualize and personally configure operatories.
December 15, 2015
Dental care price website launches in Philadelphia
By DrBicuspid.com staff writers
WhyPayMore Dental is a website that allows consumers to compare dentists based on criteria such as price, reviews, location, and more for free.
December 13, 2015
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