Marketing: Page 16

U.S. judge rules for AAID over Texas board on specialist ads
By Tony Edwards
The American Academy of Implant Dentistry (AAID) won another legal battle on January 21, when a U.S. district judge ruled that certain regulations of the Texas State Board of Dental Examiners restrict the academy's First Amendment right to free speech.
January 25, 2016
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Keystone launches redesigned website
By DrBicuspid.com staff writers
Keystone Industries unveiled its newly redesigned website, which includes improved e-commerce capabilities.
January 7, 2016
Dos and don'ts for marketing: Strengthen your online presence
By Dr. Roger P. Levin
When people need a dentist, they don't look in a phone book anymore. They go online, and if your online presence fails to impress, you lose. In today's dental market, your website, social media activities, directory listings, and other aspects of your online presence are vital to your long-term success, according to Dr. Roger P. Levin.
December 27, 2015
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DentalEZ launches online operatory design tool
By DrBicuspid.com staff writers
DentalEZ has launched the Operatory Designer, an online tool that allows dental professionals to visualize and personally configure operatories.
December 15, 2015
Dental care price website launches in Philadelphia
By DrBicuspid.com staff writers
WhyPayMore Dental is a website that allows consumers to compare dentists based on criteria such as price, reviews, location, and more for free.
December 13, 2015
Henry Schein debuts practice management site at GNYDM
By DrBicuspid.com staff writers
Henry Schein Dental debuted Henry Schein Business Process Solutions, a practice evaluation and management website, at the 2015 Greater New York Dental Meeting (GNYDM).
December 1, 2015
Dos and don'ts for marketing: Increase production with relationship marketing
By Dr. Roger P. Levin
The key to increasing production is to create and maintain strong relationships with patients, so that when you present treatment they're inclined to take your advice. This approach, known as relationship marketing, happens to be a perfect match for dental practices, writes Dr. Roger P. Levin in his latest Practice Success tip.
November 29, 2015
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Dos and don'ts for marketing: Implement 15 ongoing strategies
By Dr. Roger P. Levin
Internal marketing, which focuses on generating new patient referrals from your current patients, is far more cost-effective than external marketing. Encouraging patients to make referrals requires no expensive outreach. With the right strategies, you should be able to get at least one referral every year from 40% to 60% of your current patients, according to Dr. Roger P. Levin.
October 25, 2015
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Practice turnaround: Will success occur automatically?
By Dr. Roger P. Levin
What do you do when your practice income doesn't keep pace with your expenses? In this case study excerpt from his recent book, Practice Turnaround: Succeeding in the New Dental Economy, Dr. Roger P. Levin illustrates how a struggling dental practice can turn the financial situation around.
October 22, 2015
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Ind. reaches settlement with Aspen Dental on ad claims
By Tony Edwards
The Indiana Attorney General's Office has reached a settlement agreement on October 22 with Aspen Dental Management, resolving allegations that the company used deceptive advertising and other unfair tactics to promote services at Aspen Dental-branded practices in Indiana. Affected customers will receive restitution, and Aspen agrees to reform its advertising techniques.
October 21, 2015
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SRS Web Solutions launches customizable dental app
By DrBicuspid.com staff writers
SRS Web Solutions has launched a new, customizable mobile app for dentists that focuses on patient management solutions.
October 20, 2015
3 marketing tactics for practice growth
By Michael Contardo, DDS
Like many dentists, Dr. Michael Contardo didn't consider himself a savvy entrepreneur. But in this column, Dr. Contardo talks about how he changed the trajectory of his practice.
October 20, 2015
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