Marketing: Page 15

Dos and don'ts for increasing revenue: Get serious about cosmetic dentistry

By Dr. Roger P. Levin

The current cosmetic dentistry market is estimated at $4 billion in the U.S. Patients want their teeth and smiles to look as attractive as possible, and they're willing to spend a considerable amount of money to reach that goal. This represents a tremendous opportunity for dentists to increase revenue and income, notes Dr. Roger P. Levin in his latest Practice Success tip.

April 3, 2016

4 ways to get the most out of your website

By Megan McGuire

How is your website performing for your practice? Does it stand out from the competition? Does it help you bring in new patients? If your website isn't delivering, consider these ideas from Megan McGuire of Wpromote.

March 28, 2016

Dental Web Now launches call tracking software

By DrBicuspid.com staff writers

Dental Web Now has launched Call Sumo, a call tracking software for dentists to monitor marketing efforts.

March 23, 2016

Vita North America launches new website

By DrBicuspid.com staff writers

Vita North America has launched its new website, myvitacase.com.

March 7, 2016

Dr. Ed Zuckerberg to speak at AAID meeting

By DrBicuspid.com staff writers

Ed Zuckerberg, DDS, will present the closing keynote address at the American Academy of Implant Dentistry (AAID) 2016 Annual Educational Conference in New Orleans in late October.

March 3, 2016

Dos and don'ts for marketing: Make it easy for new patients to find you

By Dr. Roger P. Levin

Patients have many options for their dental care. The harder you make it for new patients to find your practice -- whether on the Web or at your physical location -- the fewer of them will consider your office for regular dental visits. In this Practice Success tip. Dr. Roger P. Levin offers ways to help new patients find your practice.

February 28, 2016

4 ways paid search can help you get new patients

By Megan McGuire

By now, you've probably heard of pay-per-click advertising. It's a fast-growing ad channel that's getting a lot of attention these days. As Megan McGuire of Wpromote writes, this type of advertising takes some time, but is worth the commitment.

February 24, 2016

Practice turnaround: The only game in town

By Dr. Roger P. Levin

In this case study excerpt from his recent book, Practice Turnaround: Succeeding in the New Dental Economy, Dr. Roger P. Levin illustrates what happens when you take referring relationships for granted and how marketing doesn't just mean advertising.

February 17, 2016

Ultradent launches new app

By DrBicuspid.com staff writers

Ultradent has launched the Ultradent app, which allows customers to see ongoing promotions and links with the company's online store.

February 10, 2016

Dos and don'ts for marketing: Track and upgrade the mix of marketing strategies

By Dr. Roger P. Levin

A truly effective marketing program will consist of more than a dozen ongoing strategies. For this to work, however, you have to know how each strategy is doing and be prepared to change the lineup at the first sign of trouble, according to Dr. Roger P. Levin.

February 7, 2016

Web tool may bring primary care screenings to dental offices

By Theresa Pablos

Researchers have created an online support system to help hygienists provide basic primary care screenings at the dental office. The tool advises hygienists how to screen patients for tobacco use, diabetes, and hypertension, as well as how to provide nutritional counseling.

February 3, 2016

Cosmedent unveils new website

By DrBicuspid.com staff writers

Cosmedent has updated its website, featuring technique videos and webinars.

January 27, 2016

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