Marketing: Page 17

Henry Schein debuts practice management site at GNYDM
By DrBicuspid.com staff writers
Henry Schein Dental debuted Henry Schein Business Process Solutions, a practice evaluation and management website, at the 2015 Greater New York Dental Meeting (GNYDM).
December 1, 2015
Dos and don'ts for marketing: Increase production with relationship marketing
By Dr. Roger P. Levin
The key to increasing production is to create and maintain strong relationships with patients, so that when you present treatment they're inclined to take your advice. This approach, known as relationship marketing, happens to be a perfect match for dental practices, writes Dr. Roger P. Levin in his latest Practice Success tip.
November 29, 2015
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Dos and don'ts for marketing: Implement 15 ongoing strategies
By Dr. Roger P. Levin
Internal marketing, which focuses on generating new patient referrals from your current patients, is far more cost-effective than external marketing. Encouraging patients to make referrals requires no expensive outreach. With the right strategies, you should be able to get at least one referral every year from 40% to 60% of your current patients, according to Dr. Roger P. Levin.
October 25, 2015
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Practice turnaround: Will success occur automatically?
By Dr. Roger P. Levin
What do you do when your practice income doesn't keep pace with your expenses? In this case study excerpt from his recent book, Practice Turnaround: Succeeding in the New Dental Economy, Dr. Roger P. Levin illustrates how a struggling dental practice can turn the financial situation around.
October 22, 2015
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Ind. reaches settlement with Aspen Dental on ad claims
By Tony Edwards
The Indiana Attorney General's Office has reached a settlement agreement on October 22 with Aspen Dental Management, resolving allegations that the company used deceptive advertising and other unfair tactics to promote services at Aspen Dental-branded practices in Indiana. Affected customers will receive restitution, and Aspen agrees to reform its advertising techniques.
October 21, 2015
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SRS Web Solutions launches customizable dental app
By DrBicuspid.com staff writers
SRS Web Solutions has launched a new, customizable mobile app for dentists that focuses on patient management solutions.
October 20, 2015
3 marketing tactics for practice growth
By Michael Contardo, DDS
Like many dentists, Dr. Michael Contardo didn't consider himself a savvy entrepreneur. But in this column, Dr. Contardo talks about how he changed the trajectory of his practice.
October 20, 2015
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Dos and don'ts for financial management: Cost cutting
By Dr. Roger P. Levin
Out-of-control expenses reduce your income and can even delay your retirement, but a certain amount of judicious spending will actually stimulate growth, according to Dr. Roger P. Levin. Investing in internal marketing or customer service upgrades can pay off in the form of more and happier patients.
October 18, 2015
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Insider offers insights on rise of large group practices
By R. Dustin Dixon, DMD
In this Second Opinion, R. Dustin Dixon, DMD, owner of nine dental offices in Florida, responds to the recent ADA research brief on the growth of large group practices and offers his insights into this development.
October 13, 2015
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Focus on the decision-makers
By Jay Geier
Research shows that women drive both healthcare- and household-spending decisions. For your practice to thrive, you need to be aware of and provide for this important group of patients, writes Scheduling Institute President Jay Geier.
October 12, 2015
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Spear launches patient education platform
By DrBicuspid.com staff writers
Spear Education recently announced the release of its new dental patient education platform, Spear Patient Education.
October 11, 2015
Dos and don'ts for social media: Make posts inviting
By Dr. Roger P. Levin
Social media may be a great way to build relationships with patients and stay in touch -- but only if you follow some common-sense guidelines when creating posts. The easiest way to learn what to do is to spend time watching what others post and what gets the most positive responses, according to Dr. Roger P. Levin.
October 4, 2015
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