Marketing: Page 18

Podcast features Dr. Zuckerberg discussing social media
By DrBicuspid.com staff writers
Edward Zuckerberg, DDS, discusses the importance of using Facebook to grow dental practices in a new Academy of General Dentistry podcast.
August 31, 2015
6 ways to use patient-focused apps in your practice
By Theresa Pablos
The numbers don't lie -- mobile health is thriving. At a time when more adults than ever before use their smartphones to get health information, why are many dentists still not incorporating apps in their practice?
August 25, 2015
2015 08 25 14 26 54 801 Digital Tablet 200
Brasseler releases new app
By DrBicuspid.com staff writers
Brasseler USA has released its new Solutions Finder iPhone and iPad app that can help oral health professionals identify the right solution kit for their patients and procedures.
August 19, 2015
MEA|NEA launches new website design service
By DrBicuspid.com staff writers
MEA|NEA has launched its FastSites service that designs maintenance-free websites.
August 11, 2015
Dos and don'ts for team building and growing your practice
By Dr. Roger P. Levin
As practice owner, you bear the main responsibility for the success of your dental business. But you don't have to go it alone. For help developing growth strategies, involve your staff. Seeing the situation from a different perspective, they can bring fresh practice-building ideas to the table, according to Dr. Roger P. Levin.
August 2, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Dos and don'ts for community marketing: Meet your neighbors
By Dr. Roger P. Levin
Whether your practice is in a shopping center, office building, or another location, you should make an effort to introduce yourself to nearby business owners, as these businesses can be a source for new patients, Dr. Roger P. Levin notes in his latest Practice Success tip.
July 26, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Poor dentists don't market
By Richard H. Madow, DDS, and David M. Madow, DDS
Can your practice survive on referrals? If it can, fantastic. If it likely cannot, you may need to be doing marketing. The Madow Brothers offer some practical, thoughtful ideas on how to get started and how to take your marketing efforts to the next level.
July 14, 2015
2015 02 15 23 17 12 996 Madow Brothers 200
Sheri's Solutions: 'I will write a bad review'
By Dr. Sheri Doniger
Social media blackmail was probably not on the syllabus in dental school, but it's a reality in today's connected world. In her latest Sheri's Solutions, Dr. Sheri Doniger relates what she heard at a recent dental conference on this topic and delves into the realities that every practice faces.
July 12, 2015
2015 03 31 16 23 41 686 Doniger Sheri 2015 200
Top 5 columns of June 2015
By DrBicuspid.com staff writers
DrBicuspid.com takes a look back at the most-read columns from June 2015, as measured by page views. These include important considerations for adding an associate to your practice, what to consider when branding your practice, a typically insightful column by the Madow Brothers, a penetrating look at what HIPAA means for your practice, and a study of what you don't know about dental service organizations.
July 9, 2015
2014 12 18 16 31 01 419 Top 5 200
Your life will be ruined if you don't read this
By Richard H. Madow, DDS, and David M. Madow, DDS
Is your practice sending emails? Great. Are your patients opening them and forwarding them, helping you retain and obtain patients? If not, the Madow Brothers have a question for you: Is the subject line boring? Their latest column offers some specific ideas to help you improve your email opens.
July 7, 2015
2015 02 15 23 17 12 996 Madow Brothers 200
Dos and don'ts for branding: A brief on branding
By Dr. Roger P. Levin
In the new competitive dental economy, dentists who recognize the importance of promoting their practice strengths will gain the advantage and see their production and income multiply, according to Dr. Roger P. Levin. As CEOs, dentists are ultimately responsible for protecting and enhancing the practice's brand -- essentially the image of the business and everything associated with it.
June 21, 2015
2014 02 13 13 44 50 61 Practice Success200x200
NY AG: Aspen Dental Mgmt engaged in unauthorized practice of dentistry
By Tony Edwards
New York State Attorney General Eric Schneiderman announced a settlement on June 18 with Aspen Dental Management that requires the company to change the way it does business in the state and pay a $450,000 civil penalty.
June 17, 2015
2015 06 18 13 13 02 587 New York Attorney General Seal 200
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