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Marketing: Page 19
Dos and don'ts for community marketing: Meet your neighbors
By
Dr. Roger P. Levin
Whether your practice is in a shopping center, office building, or another location, you should make an effort to introduce yourself to nearby business owners, as these businesses can be a source for new patients, Dr. Roger P. Levin notes in his latest Practice Success tip.
July 26, 2015
Poor dentists don't market
By
Richard H. Madow, DDS, and David M. Madow, DDS
Can your practice survive on referrals? If it can, fantastic. If it likely cannot, you may need to be doing marketing. The Madow Brothers offer some practical, thoughtful ideas on how to get started and how to take your marketing efforts to the next level.
July 14, 2015
Sheri's Solutions: 'I will write a bad review'
By
Dr. Sheri Doniger
Social media blackmail was probably not on the syllabus in dental school, but it's a reality in today's connected world. In her latest Sheri's Solutions, Dr. Sheri Doniger relates what she heard at a recent dental conference on this topic and delves into the realities that every practice faces.
July 12, 2015
Top 5 columns of June 2015
By
DrBicuspid.com staff writers
DrBicuspid.com
takes a look back at the most-read columns from June 2015, as measured by page views. These include important considerations for adding an associate to your practice, what to consider when branding your practice, a typically insightful column by the Madow Brothers, a penetrating look at what HIPAA means for your practice, and a study of what you don't know about dental service organizations.
July 9, 2015
Your life will be ruined if you don't read this
By
Richard H. Madow, DDS, and David M. Madow, DDS
Is your practice sending emails? Great. Are your patients opening them and forwarding them, helping you retain and obtain patients? If not, the Madow Brothers have a question for you: Is the subject line boring? Their latest column offers some specific ideas to help you improve your email opens.
July 7, 2015
Dos and don'ts for branding: A brief on branding
By
Dr. Roger P. Levin
In the new competitive dental economy, dentists who recognize the importance of promoting their practice strengths will gain the advantage and see their production and income multiply, according to Dr. Roger P. Levin. As CEOs, dentists are ultimately responsible for protecting and enhancing the practice's brand -- essentially the image of the business and everything associated with it.
June 21, 2015
NY AG: Aspen Dental Mgmt engaged in unauthorized practice of dentistry
By
Tony Edwards
New York State Attorney General Eric Schneiderman announced a settlement on June 18 with Aspen Dental Management that requires the company to change the way it does business in the state and pay a $450,000 civil penalty.
June 17, 2015
3M Unitek launches interactive training website
By
DrBicuspid.com staff writers
3M Unitek has launched 3MUnitekTraining.com, a free interactive training website.
May 10, 2015
Do you reuse the patient bibs?
By
Richard H. Madow, DDS, and David M. Madow, DDS
You know those cards in hotel bathrooms that ask you to reuse your towels? Social psychologists found a way to increase the number of towels that were reused. The Madow Brothers explain how this was done and, more importantly, how you can use the technique to grow your practice.
May 5, 2015
Dos and dont's for marketing: Watch for market opportunities
By
Dr. Roger P. Levin
Dentistry has been in a state of flux for several years now. Unfortunately, some dentists react negatively to change, rather than accepting and adapting to it. As a practice owner, you can lead your practice successfully through uncertain times by scrutinizing new scenarios as they emerge for business growth opportunities, according to Dr. Roger P. Levin.
May 3, 2015
What dentists can learn from top CEOs about strategic planning
By
Dr. Roger P. Levin
In his book,
What Dentists Can Learn from Top CEOs
, Dr. Roger P. Levin describes a wide range of effective techniques used by corporate leaders and explains how these approaches can be applied successfully in dental practices. This is an excerpt from the chapter entitled "CEOs Make Strategic Plans."
April 22, 2015
Dos and don'ts for social media: Join the online conversation
By
Dr. Roger P. Levin
Studies have shown that 75% of consumers rely on social media to make purchasing decisions, and 57% of all U.S. adults use Facebook, with 64% of users visiting the site daily. Similarly popular, Twitter accounts for 82% of all social media leads for small businesses. If you decide to use social media, commit to doing it well, Dr. Roger P. Levin notes in his latest Practice Success tip.
April 19, 2015
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