Marketing: Page 19

3M Unitek launches interactive training website
By DrBicuspid.com staff writers
3M Unitek has launched 3MUnitekTraining.com, a free interactive training website.
May 10, 2015
Do you reuse the patient bibs?
By Richard H. Madow, DDS, and David M. Madow, DDS
You know those cards in hotel bathrooms that ask you to reuse your towels? Social psychologists found a way to increase the number of towels that were reused. The Madow Brothers explain how this was done and, more importantly, how you can use the technique to grow your practice.
May 5, 2015
2015 02 15 23 17 12 996 Madow Brothers 200
Dos and dont's for marketing: Watch for market opportunities
By Dr. Roger P. Levin
Dentistry has been in a state of flux for several years now. Unfortunately, some dentists react negatively to change, rather than accepting and adapting to it. As a practice owner, you can lead your practice successfully through uncertain times by scrutinizing new scenarios as they emerge for business growth opportunities, according to Dr. Roger P. Levin.
May 3, 2015
2014 02 13 13 44 50 61 Practice Success200x200
What dentists can learn from top CEOs about strategic planning
By Dr. Roger P. Levin
In his book, What Dentists Can Learn from Top CEOs, Dr. Roger P. Levin describes a wide range of effective techniques used by corporate leaders and explains how these approaches can be applied successfully in dental practices. This is an excerpt from the chapter entitled "CEOs Make Strategic Plans."
April 22, 2015
2013 08 19 16 17 54 253 Roger Levin 200
Dos and don'ts for social media: Join the online conversation
By Dr. Roger P. Levin
Studies have shown that 75% of consumers rely on social media to make purchasing decisions, and 57% of all U.S. adults use Facebook, with 64% of users visiting the site daily. Similarly popular, Twitter accounts for 82% of all social media leads for small businesses. If you decide to use social media, commit to doing it well, Dr. Roger P. Levin notes in his latest Practice Success tip.
April 19, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Best practices accounting needed for dental industry
By Thomas Climo, PhD
With total annual revenue of $125 billion in 2014, U.S. dental practices are on a revenue level with AT&T, Hewlett-Packard, and other similar companies. But for all this revenue, too often best accounting practices are missing. Consultant Thomas Climo, PhD, writes that better financial reporting ultimately leads to better practice valuation when it comes time to sell your practice.
April 16, 2015
2013 05 07 15 48 08 155 Climo Thomas 200
And the 'official dentist' is ...
By Richard H. Madow, DDS, and David M. Madow, DDS
How do you build trust and name recognition for your practice? In their latest column, the Madow Brothers offer a suggestion that is both unique and cost-effective -- become the "official dentist" of a local organization, sports team, or school.
April 14, 2015
2015 02 15 23 17 12 996 Madow Brothers 200
ICCMO unveils new website
By DrBicuspid.com staff writers
The U.S. division of the International College of Cranio-Mandibular Orthopedics (ICCMO) has launched a new website.
April 9, 2015
Dos and don'ts for patient referrals: Tracking and thanking
By Dr. Roger P. Levin
In today's economy, consumers often conduct thorough research, ask their friends and families for recommendations, and consult social media before choosing a dentist. Be sure to track sources of referrals and remember to thank the referrers, Dr. Roger P. Levin advises in his latest Practice Success tip.
April 5, 2015
2014 02 13 13 44 50 61 Practice Success200x200
Sheri's Solutions: 'I Googled you'
By Dr. Sheri Doniger
In her latest Sheri's Solutions, Dr. Sheri Doniger relates the story of patients wearing color-coordinated clothing to match her office, while illustrating the bigger picture of how simple it can be to make social media a positive tool in your practice.
March 31, 2015
2015 03 31 16 23 41 686 Doniger Sheri 2015 200
Second Opinion: Wheel of valuation shows better practice valuation
By Thomas Climo, PhD
In the lively ongoing debate on practice valuation, consultant Thomas Climo, PhD, weighs in with his reply to the two-part series by Tim Lott and colleagues that ran earlier this month. Here, Climo focuses on the wheel of valuation and the importance of the rate of the cost of capital.
March 26, 2015
2013 12 23 15 23 25 385 Second Opinion 200
5 ideas for a brand makeover for your dental practice
By Kenneth J. Wolnik, DDS
DrBicuspid.com welcomes Dr. Kenneth J. Wolnik to our site. In this column, Dr. Wolnik offers thoughtful, practical advice on how to get your practice out of its rut with a brand makeover. Maybe you should revisit your marketing strategy or update your website? Dr. Wolnik has five solid ideas to help you today.
March 24, 2015
2015 03 24 15 03 21 906 Wolnik Kenneth 200
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