Ormco has rebranded the Damon System as Damon Smile in an effort to enhance consumer appeal and aid in increasing patient starts.
An independent study found that the new Damon Smile name is more consumer-friendly and encourages prospective patients to think more about improving their smiles, the company noted in a press release.
As part of the launch, Ormco will be rolling out a consumer education campaign, which involves dedicated public relations programs, to drive prospective patients to Damon Doctor offices. Damon Smile assets, including a new lobby video, will be available through marketing.ormco.com.
The Damon System is an orthodontic treatment that uses low-friction, passive, self-ligating brackets, light-force archwires, and minimally invasive protocols.